[0:01] Speaker (Syd/Brian): Everybody, I see a bunch of people jumping in. We're gonna let you all get in.

[0:05] We thought we've got—listen, when you're talking about the profit multiplier, when you're talking about something that can actually push this to the next level, make a little bit of work worth a lot of money, that's what we're gonna talk about today. And what we want to talk about and make a little bit more clear for everybody—what's up, guy?

[0:26] Good to see you, buddy—is exactly how to recruit associations. You know, some of these associations go from a hundred plus to thousands of members.

[0:41] You get the right one signed up, it can be life-changing, right?

[0:45] So we want to be very serious about what we talk about today because one association can be the pivot that can change your life immediately, okay? So Vanessa, are you with us?

[1:00] Vanessa: I absolutely am. Can everybody hear me?

[1:03] Speaker (Syd/Brian): Yep. And I know you're going to explain the associations.

[1:06] I'm going to kind of just mute myself, and I'll answer questions in the question box.

[1:10] Vanessa: Okay. All right. Absolutely fantastic. Thank you.

[1:13] Yeah, we've got a panel of experts that are going to help me walk you through the process of identifying a qualified association and how to work with them.

[1:36] So I will go slow, and we'll answer every question along the way. All right. Everybody see my screen?

🤝 Strategic Value & Qualification
[1:42] Vanessa: Here we go. Okay. So we're going to understand the strategic value of associations.

[1:46] Syd really touched on that. The reach and influence that an association has is massive.

[1:55] We're gonna learn the qualification criteria that separate viable partners from dead ends.

[2:06] So we're going to learn about it so y'all don't chase your tails, wasting time with things that aren't going to be profitable for you.

[2:13] There are protocols for professional engagement, how to speak with decision-makers, etc.

[2:23] So what we're not gonna do is have five agents talking to the same association but maybe five different people in that association, right?

[2:52] So I mean, we all know that this is the profit—I say mega-plier. Brian calls it my catchphrase.

[3:06] You can effectively sell to one person if you convince one person at the association. Then your reach is mega-plying exponentially. So it's as easy to sell to one as it is to sell to a thousand, right?

[3:21] The built-in trust that that association has with their members—they are the authority.

[3:40] The recurring revenue potential—obviously, every member that enrolls through the association pays both you and the association. So this is a huge profit center for the association.

[3:49] So win, win, win.

[3:52] Your marketing costs are reduced because, like I said, you've sold to one person.

[4:23] And the competitive advantage—when you lock in that association, you're locking out everybody else, right?

[4:38] Speaker (Syd/Brian): It says “Why associations multiply your reach.” You're not—you've got your slides paused. Oh, apologies.

[4:45] Vanessa: Well, it was just the second slide. We haven't been flipping through, so this is everything.

[4:53] So yeah, wrapping up the competitive advantage: built-in loyalty. Right, once they're in with the association and with you, they're probably not considering a lot of competitors. All right.

[5:47] A Chamber of Commerce is a group of local businesses organized in the community, right? Geographically, usually. It’s a much larger audience.

[6:23] Professional associations are industry- or profession-specific organizations, right?

[6:47] Okay, and what do the associations gain from partnership? The pain points or the positives we can share are member value enhancement.

[7:44] The competitive differentiation—being able to have this unique opportunity gives them that edge.

[7:58] The easy implementation, turnkey solution, right?

[8:25] That leads us into non-dues revenue. Any opportunity for the association to make additional revenue aside from member dues.

[9:12] The first step, the first question we ask: are they able to accept commission payments?

[9:43] So when speaking to your decision maker, it's a really upfront question. Can you earn money? Can we pay you for your efforts? Right?

[10:11] Tim, can you speak a little bit about how we can work within the system to compliantly award them this commission?

[10:22] Tim: Yeah, good morning, everybody. The easiest way is to get creative.

[10:53] We can also look at it and say, we're making donations and you just spend it however the heck you want without earmarking it to a specific event.

[11:03] So it's really the idea of if they tell us they can't accept the payments… we will find a way to cleverly get them the funds, but we have to have the conversation upfront.

[11:46] Vanessa: All right, so critical qualification number two: lead generation capability.

[12:12] Do they do newsletters, email? Do they have events, weekly, monthly meetings?

[13:14] We want an active audience, right?

[14:12] You need active advocacy, not passive permission.

[14:32] Tim: And Vanessa, if I can add, the biggest one that's going to be an issue here is Chambers, where they're gonna say, you know, if I do this for you, I have to do it for everyone.

[15:07] Vanessa: The short answer is we will be available to help you. The complete answer is this is not a process where you say, hey, John at this association is interested, handle it, right? We will work with you to qualify.

[15:40] But this isn't as pure as the lead generation aspect on the standard membership. This is more involved, right?

[16:20] So next is decision-maker verification.

[16:33] The executive director, CEO, board president, board of directors, membership director, partnership coordinators, right?

[17:30] So avoid wasting time. Speaking with administrative staff or members without authority delays your progress, creates frustration, right?

🗣️ Engagement & Approved Messaging
[18:01] Vanessa: So, we've got a strategic two-step engagement process, okay?

[18:06] The first thing you can set out to do is engage with possibilities. So start casually asking about payment capability.

[18:28] So that's the key word. Are you able to accept non-dues revenue?

[19:14] And then on the second meeting, we're gonna go with full transparency.

[19:43] We talk about the commission structure, the cost per member, and how it pays them bi-monthly, right?

[20:11] So we've got some approved messaging for association conversations.

[20:31] We provide affordable telehealth solutions that your members can access 24-7, right?

[20:45] Partnership language. We're looking to partner with forward-thinking associations.

[21:23] Once we've gotten to the point that we are working with an association, I will provide that same service and help you create custom marketing materials for them, for their members.

[21:39] Our team handles everything, all the heavy lifting, setup support, and member questions. That's huge.

[22:21] What we're not going to run into is unhappy members complaining to the association, right?

[22:52] So prohibited claims and messaging.

[23:17] So we cannot guarantee that everything that ails you will be solved, right.

[23:39] It means what we cannot say is, this will make your members healthier, right?

[24:53] Guaranteeing that everyone will sign up is unrealistic, right?

[25:26] So when in doubt, focus on access, convenience, and affordability, right?

[25:42] This covers an entire family for $39.95, the dependents aged 2 to 25, up to six that don't even have to live in the household.

[26:42] Our compelling compensation offer—the $3 per membership per month—is incredible.

[27:42] And remember, that does not affect your commission. This is plus, in addition to your full agent commission.

[28:25] We're going to keep everything legal, but we will work with them to pay them compliantly.

[28:39] Tim: No, but I would add, what we're going to do is together take a look at the website that they've got and see what's important to them that needs funding.

[29:50] Vanessa: So Reggie, when we're working with associations, a Chamber of Commerce may be selling to a business owner, right? But associations can also just be a club of people.

[30:29] A Chamber of Commerce… could enroll his employees. It's the exact same structure.

[30:53] The commissions are always based on the number of memberships purchased.

[32:31] If the association buys their own account at Illusional and is not acting as a sales representative, if they are just your customer… they are then a customer, not a partner, and they do not earn on their own sale—but you do.

[33:25] Are they chambers expected to pay upfront for business? Reggie, no, absolutely not. You work with us to get the chamber qualified and set up. They get their own referral link just like you have a referral link.

[34:09] We, Illusional, pay your commission on all revenue generated through your affiliate links, okay?

[34:24] ACH, I have great news, will be available very shortly.

👤 Your Role & Action Plan
[44:38] Vanessa: All right, so your role, relationship owner and sales driver.

[44:51] So your tasks: initiate contact with a qualified association… present the Small Business Advantage solution… build rapport and trust with the decision-makers… and maintain regular communication throughout the sales cycle, right?

[45:21] So the communication and the presentation of the opportunity is your role.

[45:58] Conduct discovery conversations to understand their needs… review their website, see what's important to them, speak to them in the way that is most impactful.

[47:19] The ultimate goal is to bring the association to the point where they're ready to move forward.

[48:42] So the initial research, the initial conversations do happen first.

[49:47] But if there are struggles and stumbling blocks, yes, you have support, okay?

[50:42] You stay the primary contact, you are the bridge to the association.

[51:01] Real objections and creative solutions… you might hear associations say to you when they're trying to get out of the conversation about partnering up, right?

[53:47] And this is just, you know, really the tip of the iceberg on training on how to speak with, talk with, and build relationships with associations.

[54:21] Step one: Identify potential, initiate contacts, make sure that they can accept payments, complete the verification form —that's step one.

[54:33] Step two: Illusional validates, we conduct the needed assessment conversation. We present the Small Business Advantage solution.

[55:38] And three, closing and onboarding. That's where we request creative support… finalize agreements, and execute the onboarding process.

[56:50] So I know it can be done, and we're gonna support you every step of the way to help you get there.

[57:56] Okay, so the seven keys to building your association pipeline is quality over quantity, right?

[58:12] One actively engaged, excited association… is worth 10 folks who are like, yeah fine, sure, whatever.

[58:32] So relationship first—build trust and rapport before pushing for decisions, right?

[58:50] Follow the process. The verification and approval process protects everyone. It is imperative.

[59:27] Think long-term. Association partnerships compound over time as new members renew, right?

[1:02:44] So what are we gonna do next, right?

[1:03:34] And identify three to five target associations to contact this week. Make that a goal for yourself.

[1:04:04] You're the primary and you're with us from beginning to end with the association deals. And qualify rigorously before investing significant time because your time is valuable.

[1:04:36] When it's in the members area and this recording is published on the module page, that's where the form will be.

[1:04:56] You can refer someone to become an agent. That is, there is no downline here, right?

[1:05:36] If a potential customer is not a business owner, how do they sign up for the program through our affiliate link? Robin, exactly the same way.

[1:06:57] All right, if you think of anything else as we go, always GetSupport.biz operators are standing by to help you.

[1:07:20] Again, remember, right below this recorded video, you'll see that form.

[1:07:37] Thanks, everybody.