🎙️ Opening & Tech Issues

[0:02] I'm having mic problems, so I've called in from my phone. Can you let me know in the chat if you can hear me? I think I got it sorted, but oh good, awesome Connie. Thank you so much. I was panicking, so thanks for your patience. I know we are a couple minutes past the hour because I did not allow myself enough time to log in early and check my audio. So that's on me. You know, we take for granted technology. It's worked forever. And then I guess there was a Windows update or something that threw me off. Thank you, Donald, Reggie, Christine, Alfred. Hey, nice to see you, Alita, Mark, good to see you here. Give everybody a second to log on. We got a great call today for you. Let me see. I believe Sherry and Tommy are in the car. They said they'd be calling in. Let me see if I see them. I just want to say hi if we have them. I don't think I could make them organizers, so you got me today. Yeah, I don't see them yet, but we'll keep an eye out. So that means I'm presenting and covering questions.

[1:26] So any questions that you have as we go through the conversation, please pop them in. I'm gonna keep an eye — try to keep an eye on both. I do sometimes tend to miss one because I'm doing both, so please don't feel like I'm skipping you, just ask again. And you know, I get a little distracted getting into the conversations, but I honestly believe that our ability to be flexible and go where the conversation takes us helps steer us all in the right direction. So thank you for your patience and for your participation. Today, welcome to our training. We're March 5th. I can't believe we're already almost at the end of Q1 2026. Feels like we just started.

🏆 Big Win — Josh's Association Deal

[2:08] But even though we just started, we're celebrating another big win. So I want to give a big shout out to — I've been calling him Joe, but his name is Josh. He clarified today that I thought I was talking to two different people honestly, because I had tickets from Josh and then emails from Joe. Joe was — he said it was a pen name that he was using — but Josh, I have a big congratulations because he has locked down an association. It's a plumbing and HVAC association deal. It's mega. And Josh is a relatively very pretty new agent — came in quiet, you know, not a lot of support tickets, not a lot of back-and-forth, hadn't really talked to him on these calls — and before you knew it, we had an association registered and boom, got the contract out smooth as silk. He did all the heavy lifting. We really didn't need to provide that above-and-beyond support. We didn't have to do a Zoom. The value was evident to the chairman, the board of this association, and I mean it's a very little conversation and boom, he was in there like swimwear. And the reason it's such a big win — going association first, right, getting in with the association — is going to grant access to all of the members of that association. So it's the one-to-many approach that we've been talking about, and Josh really grasps that from the get-go. I guess he saw the value in the opportunity and zeroed in, focused in with that. I would love to talk more with Josh about his outreach, how he connected with the association, did he already have a relationship? I'm very, very curious. But like I said, I don't know him very well because he flew in under the radar all on his own.

[4:13] Let's see, Alita is asking, may I ask if the association is going to pay for the members or if they're offering it? Alita, the association model is that they're offering it to their members, but they do have the opportunity to create their own Business Sense account and provide it if they have employees. So that's the difference. An association can do both. So if the association is a business and has administrators and secretaries, etc., they can have a Business Sense account directly with Illusional, yes, through their own link, and they will earn a commission on their own account, absolutely yes. And then they're able to provide this as a service at their own expense for their employees. But what they're offering for a profit is to their members, where their members purchase their own accounts. Does it make sense?

📌 Association Model — One-to-Many Explained

[5:03] This is a skilled trades and small business owners association. So this association is not just sending the opportunity to individual members. This is a spider-webbing tree of opportunity. It's one-to-many with the association because they have many members, but also the members are businesses. So the businesses, when they buy that Business Sense account, can then offer it to their employees. So the branches just keep growing. It's an opportunity for a very high number of memberships. And remember, we're looking for that thousand — remember, Mark, that's the pinnacle, right? That's our goal. And to get there quickly, Josh has definitely taken the right path with this. This is a one-to-many approach in action. So Josh proved — you don't need months to see results. You just need to take action.

[6:05] I'd love to pick his brain, right? Because like I said, we didn't give him a lot of handholding. There wasn't a lot of training involved with Josh. He took what was provided in the course, what everybody here has access to. And it's just walking, talking proof that you've got the tools you need to hit that success.

[6:25] Let's see, Kenneth says, does the association only make a profit on the business owner signing up and not on the business owner's employees who he signs up to? Kenneth, no. Everything in the Illusional model pays on every single member. Okay? So Josh and the association each profit off — get a commission off of — every single member, not the individual account. So that's a great question and a really great distinction. If an association refers a plumber who owns a business to Illusional and that plumber buys a Business Sense account with a single membership just for themselves, that's one. But if they have 20 employees that they also want to cover, the account that the business owner buys is a 21-membership account at Illusional, that covers himself as a business owner. And that Business Sense account allows him to add employees and offer them HealthSense. Offering HealthSense is a benefit to the business owner included in their Business Sense package. All 21 memberships pay the association the $3 per membership and pays Josh — he's a platinum agent — pays him $7 per membership. So every single member counts, and the benefit of going to an association that has business owners as members is that the tree branches spread out, the spider web grows much faster than if you go to an association that is selling or offering this opportunity for purchase to individuals, right? Does that make sense?

📌 Business Sense Account — How to Present to Business Owners

[8:30] So that leads me into saying: when a business owner comes to you and says, oh, I just want to give it to the employee — here's what you need to clarify when you're having the conversation with a business owner. The business owner is purchasing an account through Illusional. They are their first enrolled benefits package owner. By default, the Illusional account owner — the person who was paying the bill, the person whose name, email, phone number, and address that goes with the Illusional account — is by default created as a business owner when using the business owner or the business purchase flow. Right now, that's the only flow that's available. The business owner is their own first account. That means that the first account that's created is a Business Sense account, and it is assigned by default to the owner.

[9:42] So the exclusive benefits to a business with the Business Sense account are business-focused. It's their account — the Illusional account — that gives them access to the employee dashboard. They're managing, adding, and removing employees. We don't want to turn that over to an employee who's just trying to get HealthSense, right? They access their command center. They don't just add and remove employees — they can deactivate, they can update contact. They are managing their business dashboard, their billing profile with Illusional, etc. And from this primary account, this is where they then offer to their employees.

📌 Business Sense Benefits — Deep Dive

[10:44] So every membership costs $39.95. The business owner gets additional benefits at no extra cost, and we're gonna cover what those business-focused benefits are, right? So obviously the telehealth — comprehensive care, zero copays, 24/7 access. It does cover eight family members: self, spouse, and six dependents. Unlimited visits, video or phone visits from anywhere. It does support mental health support. And top-quality care — US-based, board-certified doctors. You're all very familiar with telehealth benefits. The business owner does receive that. They also get the prescription, vision, and dental. It is a nationwide network of pharmacies. It is a discount program. We are working on getting you guys more information on comparing the savings. We've done a lot of market research. It is not a flat “oh, you save 75%” or “oh, you save 25%.” Every medication has its own savings. So we're working on a training to show you how you can showcase comparing the pricing. I can tell you that while we have been doing our research, 85% of the time we are competitive and have higher savings than the competition. So that's great news. And the same for vision care and dental services — it is a discount program with participating vision and dental service providers.

[12:44] Okay, so for business owners, a lot of what you'll see is similar coverage, but more so for the business. So the identity theft protection is up to a million dollars for the business/business owner, and this is for reimbursement for the business owner should identity theft happen. They have dedicated fraud specialists, concierge-level resolution, and proactive monitoring to keep an eye out. The worst part about identity theft is that you don't know what's happening, and before you know it, the damage is astronomical. This coverage is keeping an eye out for the business owner so they don't have to. Monitoring the social media, dark web, high-risk transactions with their credit, etc. And then if they do discover a problem and they're notified, they have a concierge-level service, a phone number they call, and then the burden of trying to fix it is so much less. Because we have a team to help them resolve the issue, and there's the compensation for loss that has occurred through identity theft. Very important to businesses and the peace of mind of not having to interrupt and deal with this while you're also running a business.

[14:06] Business security is built right in, so there's breach monitoring and solutions, there's credit monitoring, legal services are absolutely huge, and social media marketing, dark web reputation, etc. Talking with our provider that we've partnered with, the legal services are the number one most used services, even outshining telehealth when it comes to business owners. Because once a business owner understands what they've got with the legal services, the value skyrockets for them. The ability to have contracts reviewed, answer questions, letters written on behalf — things that would cost tens of thousands of dollars to a business if they were to just call a lawyer from the Yellow Pages — absolutely included for $40 a month. It's crazy. And when they showed me those numbers, it just blew my mind. I was like, oh, I did not see that coming. You know, so I've never needed the legal services of running a business, but business owners understand it. And it's funny — they described it as Uber for lawyers, right? The same way that telehealth is Uber for doctors. You hop in, you go through your Business Sense interface, you connect directly with the lawyer, describe your needs, and they take care of it, because the lawyers have opted in through the provider to provide the service for compensation. So they're compensated. You get excellent service — $40 a month for on-demand assistance. And yes, once you select the lawyer that you're working with, you can continue to choose that same lawyer so you're not always reinventing the wheel.

[16:02] Yeah, Donald just says, that's amazing, my attorney charges $270 per hour. Okay, so let's break that down. Let's say that you go and you get a contract written and it takes three hours all in, so we're looking at $270 times three — that's $810 that you could get charged for this service of having a contract written for you. Let's divide that by 40 just to keep the numbers easy — 20 months. It would take 20 months of paying for the Business Sense account to equal that $810. Not even 2%, just 2% of that bill to the lawyer pays for a month of Business Sense services. So it pays for itself for two years if you use one single legal service. So I think that's incredible.

[17:12] Social media monitoring and being able to monitor reputation — do you have complaints, if somebody is dragging your name through the mud? That is incredibly damaging to a business, and to not have to worry about it, to have that monitored and having it alerted to them if it happens so that they can resolve it. And for those of you who are local marketers, reputation management — that's another revenue stream for you. I won't go down that rabbit hole, but if a business that you're servicing with this comes to you and you're talking to them and you're saying, hey, you're gonna monitor your social media, let me know if this service alerts you to some negative press, I can help you out, right? Stacking, value stacking. Credit monitoring — that's the high-risk transactions, etc. — ties back into the identity theft, same with the monitoring for data breach, high-risk transactions, etc., etc., etc.

[18:20] Financial Wellness 360. So we've got these tools that can help the business owner, as well as it's available to families, etc. — budgeting tools, goal setting, financial calculators, and debt management. If y'all had joined us at the end of January, our partner vendor provider came on and gave us a really in-depth review of all of the different features that are available through Business Sense and Health Sense. I definitely recommend if you want more in-depth training on that to go back to the January 29th call, I believe — the last one in January in the members area. It's still there. What this got me thinking about was I'm going to sign my kid up for this — for the financial wellness 360 for the coaching — because I have failed. I have not done a great job in teaching her the value of a dollar and budgeting and things like that. But I have this at my disposal. I mean, this is a great resource. So for folks, maybe they feel like they are all on top of their financial wellness — they maybe have family members, etc. — but this is definitely a great service to offer for employees too.

[19:41] So the technology, etc., and rewards for the business owner. This is more exclusive for the business owner, not available through HealthSense, and it's the private Wi-Fi and VPN for up to 10 devices. So the business owner is able to secure their business phone and PCs, laptops, tablets, etc., by putting it on a private network. So when they're going on the internet, their data is protected. You know, they're paying bills, they're buying supplies, they're paying vendors, materials, etc., etc. Having that extra layer of protection on their business finances is huge. I bought a private VPN and it was about $300 a year, and it was just for me, just for the VPN. It was complicated and expensive, but this built right in — no brainer, absolutely. Easy to put it on all of the business owner's devices that they share, that they use for the business.

[20:44] Cell phone protection — that's $600 per claim. I'll tell you this for free: I dropped my phone and I have a big crack on my screen that makes 75% of the screen black all the time. The part that's blacked out is the part where I answer phone calls and send text messages, and they want $300 just to repair the screen and I'm not gonna pay it. I am waiting for Samsung to launch the next Galaxy on March 11th. But right now I am struggling because I haven't activated my cell phone protection. I wish I had, but now it's too late. I didn't activate the protection when I bought the service, and so I wasn't covered. Shame on me, because you can't activate it with an already broken phone, etc. I'm kicking myself because for a $50 deductible, I'd have my phone fixed. But luckily, I was planning on getting the 2026 model anyway, so I just have to struggle for a week. But I tell Brian, the reason I don't answer when he calls me, it's not that I'm ducking him — I literally can't answer the phone.

[22:01] Let's see, do we know the name of the company that provides the VPN? Alita, it's a great question. I don't know it off-hand, but when you log into your Business Sense account, yes, it is displayed for you. And I think on the training from the end of January, Deb, who hosted that training for us, she might've reviewed it, but I don't know off the top of my head, I'm sorry. Do they have how-to training on how to use the VPN and private Wi-Fi? Excellent question, and yes, they absolutely do. It's how to install it, how to activate it, how to use it — yes. It basically drills down to choosing the network you're running on, flipping between two different Wi-Fi, that's about how simple it is, but yes, they have training on it. Yeah, Alita, absolutely. I do recommend for everybody to watch that training from the end of January — the January 29th training — because understanding all of the benefits that these customers have access to so that you can have a conversation with them, stacking the value, showcasing that for $40 they're getting hundreds and hundreds of dollars worth of value every single month. I mean, that is a powerful conversation.

[23:17] Business owners get increased coverage for accidental deaths. $10,000 coverage, 24-hour protection with no premium or deductible. Most business owners probably have a life insurance plan, but basically you're adding $10,000 extra for essentially nothing, right? Everything in their Illusional package, all bundled up together, $40 a month to get an additional $10,000 coverage. I mean, Lord, we all hope and pray we don't have to use it, but an extra ten grand to my family — that means something, right?

[23:58] Shopping rewards. Oh, it was so interesting. The shopping rewards that Deb went through on that call — so cool. I mean, everything from like fast food lunches to things you buy every single day — cashback, points, etc. So easy to use right there on your phone in the app. Say you're pulling up — you decide you want Burger King, pull it up on your app, tell the app you're going to Burger King, click a few buttons, and then boom, you've got a free Whopper, right? It's just a nice, fun little perk that just, again, stacks the value. And if you've got folks on the road, like the HVAC and plumbers that Josh has been working with, the savings on lunch could pay for itself — pay for your month of membership.

📌 Individual vs. Business Sense Accounts — Clarification

[24:54] So an individual person can sign up for a Business Sense plan even though they don't have a business name or business email — they can still get the Business Sense, right? Yeah, Alita, absolutely. They just get more — they just get more, better things, right, things they might not use. But no, there's no requirement for a business name. There's no requirement for an LLC. No, and honestly, if you don't have a business name, if our system doesn't require that field, it's just gonna populate the name of the business as the first name and the last name, and it's gonna deliver them a Business Sense account. So yeah, no, there's absolutely no reason to not give or sell or provide a Business Sense account to an individual just to get them started. We've even streamlined the onboarding so that we don't hang them up on — confuse them on — setting up employees right off the bat. Last week, Sherry was so great, joined us, and did a walkthrough on the new Business Sense onboarding procedure that simplifies the process times a million. So if you haven't watched that one, you should definitely go back and watch last Thursday's call. And Alita, it'll show you just how crazy, stupid, simple it is to sign up a single user as a business and get all of the accounts set up.

📌 Understanding the Account Structure

[26:27] So the very first account when you go through the business option is the Business Sense. It gives one Business Sense account to the primary account holder with these augmented, enhanced, higher coverage, more technically proficient features, right? The VPN, the monitoring, the social media monitoring for reputation — things that an individual just really doesn't need. So it doesn't hurt them to have it, and it's the same price, right? But a business owner can really get a lot of value out of it, especially those legal services like we talked about.

[27:07] How would an employee of a business owner who signs them up on the business account apply for a Business Sense account? Randy, so are you asking me if a business owner has an employee who also wants a Business Sense account, not a HealthSense account, what would they need to do? A business owner has an employee who wants a Business Sense account — they will need to use your link and buy their own Business Sense account and manage their own account, okay? A Business Sense account owner can only award HealthSense accounts to employees. If someone wants a Business Sense account, the only way to get it is to use your link and buy it themselves. Or sign up a biz owner to sell it to them, Alita — that gets complicated, but yes, it would be a lot of work. And honestly, I'd rather have the $7 — just having them use my link — than trying to convince the employer to become a sub-agent to earn only $2 on the override. So if you sign up the business owner and they sell it to them, you're only going to make two bucks. But if you just say, hey, give them my link, they can have Business Sense, then you're going to make all seven. And the business does not care about that $7.

[28:38] So a HealthSense is the employee, the employee's family — okay, it's added by the owner in the dashboard. The core benefits are telehealth, identity, financial — you know, they get the shopping rewards, etc., the financial wellness. We do have a chart on the sales page at illusional.com, your agent pages, that really breaks out the difference, but this is just a 3,000-foot view. There are no business admin tools. The HealthSense member never logs in to Illusional.site. Remember, your agent monitoring — you log into Illusional.site to see your leads. The Business Sense account owner, the Illusional account owner, the customer — logs into Illusional.site to manage their employees. A HealthSense account owner who is an employee never logs into that dashboard. They only ever log in to HealthSense to access their account. So it's much simpler. It's a much simplified process for the employees. We wanna keep it simple for them. We wanna keep them happy. We don't wanna be a burden on the employer, right? We want them to come to illusional.com for any support needs so that we can take care of them. We do have a staff manning the phones — her name is Bethany. She has come on and she is so great, so smart, just so helpful, just terrific. I couldn't ask for a better teammate for this, but she's also going to help with customer service as well as converting leads over into deals.

[30:28] Might get confused if a business owner wants to pay for the employee account if the employee wants to find it for Business Sense. Randy, yeah, absolutely. I definitely would encourage them not to do that because the billing information that is entered when the account is purchased is the information that the Business Sense account is created with. Okay, so if you'll remember how the onboarding happens, we capture the name and business name or first and last name of the person, then it goes into the credit card information or the bank account information. The payment information asks for the address, the phone number, the name, etc. That is the information that is used to build the Business Sense account. If the employer wants to pay for the employee to have a Business Sense account, I would say do it as a reimbursement. Do not use the billing information from the business owner, because then the business owner is just going to have to untangle that web with the dev team and that's going to be tough. So the customer is paying for themselves if they want a Business Sense account, and then they can work out the finances within the employee-employer relationship.

[31:40] Previous question: in order for a Business Sense client to utilize the cell phone protection program, does the cell phone account need to be in the company name? No, Alfred. Nope, they can set it up themselves directly. It does not have to go through the business name. It just has to go through the Business Sense or HealthSense app interface. So yes, it can be an individual name.

📌 How to Present to a Business Owner — Positioning Tips

[32:04] Alright, so how to present this to a business owner. The business owner gets more than the employees do. So lead with the value to the business. The first account is yours — clarify this immediately. Let's not go wandering down the path of, “Oh, you don't have to use it, you can give it to an employee.” No, we really want to emphasize that the first account, what they're buying, is a Business Sense account for their business, and it's loaded with business tools. I want you to go over and stack the value, review these features. Again, we're gonna need to get trained on the deep dive of that — that's the January 29th training. Definitely worth an hour of your time to do that. And there's a transcript right below it so you can take notes, run it through AI, make yourself a checklist — however you want to do it, the training there is fantastic. And then this account allows you to offer the HealthSense benefit to your employees. We're not saying you can offer this to your employees, now get the account. We're saying when you get the account, you can now offer this to your employees. Setting that expectation: you have to own a Business Sense account in order to offer HealthSense to your employees. Then you build your ecosystem. You're not giving your account away — you're establishing the foundation for your team. You are managing your team. You add and remove your employees. You send the invitations. If you fire somebody, you control it. You definitely don't want to share this access with an employee. This is your account. It's got your billing information. This is not a shared-access situation.

📌 Individual Option — Purpose and Proper Use

[33:58] So the difference — I see folks asking about, well, we're experimenting with an individual option. Wouldn't you just have a business owner share the individuals? Like, yes. The purpose of an individual is not to sidestep selling to businesses. Your one-to-many approach that we talked about at the beginning — obviously an association that is downlining to businesses is the ultimate. But if you're not going to an association, if you're talking to a business, it's much more efficient to sell to a business owner 50 memberships rather than trying to convince a business owner to convince 50 employees to buy 50 individual memberships, right? One sale to a business owner where you showcase and stack the value is going to pay you a higher commission, more reliable. You have to only rely on one person to pay their bill, not 50 every month. Now, if you meet a friend or a loved one and they want an individual account and they don't have a business — so there is no opportunity for a web or a network or a one-to-many approach — that is what an individual option is intended for. That's what we're designing it for. Does that clarification make sense? The individual option is not a means to go to a business owner to get them to offer individual to their employees. The approach, the vision, the methodology, the M.O., S.O.P. of Illusional — the business plan for Illusional is one-to-many, either by targeting a business with employees or an association with members. The individual should be an exception, not the rule.

❓ Open Q&A

[36:20] Okay, yep, so with the cell phone protection — definitely don't be like me. Activate that protection as soon as you buy your account. All right, so I'm all caught up with questions. So everybody here, if there is anything that you would like to discuss, I'm going to give the time back to you. I'm here for a Q & A. I'm at your disposal and in your service, but I won't steal your time or waste it if we don't have any follow-up questions. I'd like to give Joshua a high five — a virtual high five. He is exemplifying what it means to be an action-taker. He didn't let lack of experience slow him down. He went out there, he did the dang thing, and I'm excited to start watching his memberships crank up.

[37:18] Let's see, are you guys working on a graphic that shows all the stacked values combined? Oh, excellent question. Yes, I absolutely am. So I'm doing the market research on all of the individual benefits that we just went over today — what we really dug deep into on the January 29th call — and I'm finding the leading service in America and what they charge for a month of service. So I'm building a chart off that, because I have to pick one dollar amount for each service, right — legal aid, VPN, etc. — and it has to be accurate. So we're looking at the national leader: who does the most, who do most people choose for this service? And I'm gonna make a chart. It's going to detail out: if you had this service, it would cost $49 a month; if you had this service, it would cost $270 an hour; etc., etc., etc. And then we're going to compare it all with all of those same benefits listed out — zero, zero, zero, zero, zero — total cost at Illusional: $39.95. So it's going to be a graphic. We're going to put it on the sales page and we're going to give it to you for marketing purposes. And we're going to build a marketing campaign around that talking point. I will produce an email campaign once we have the graphic so that we can also address the talking points textually in the email. So we're really gonna put that power in your hands.

[38:57] Do you have an ETA, Kenneth? It is as fast as possible because I am manually doing the research and compiling the data, because it's not in a single place. So as fast as I can. I definitely will post it in the Facebook group as soon as possible. I mean, not a month, you know. I would love to have it for you early next week, but it's a chore. It really is. Yeah, no, doing the market research is always tough, and then the graphic design aspect of it — it all comes down to getting accurate, viable, verifiable information for you, because the worst thing is if I give you data and information and you take it out and you sit down in front of somebody and they're like, “I use Legal Aid and it doesn't cost that.” You're just lying, you're just wrong. It automatically saps your authority and I never wanna put you in that position. So yeah, we prove everything. I know it slows it down, but I'd rather give it to you right than give it to you fast. And I also want it to be pretty.

📌 Association Outreach Process — Reminder

[40:24] Alita says, are we still reaching out with names of associations prior to contact? Alita, no, you need to make contact first. If there's any questions about how you're managing reaching out to associations, please check out in the training — smallbusinessadvantage.com, I think it's Module Three, Part Two, working with associations. You need to make initial contact. You need to establish a relationship and make sure that they are open to having further conversations with you about Illusional. Only then, once you have inroads made, that's when you complete the form. There is a checklist, so to speak, of what you need to confirm before you submit the form. It's provided in that training that we go through. And only once you've said yes to all these questions that are provided in the training, that's when you fill out the form. That's when we lock you in as — this is your association. We get to work for you. You determine, you continue with the conversations. And then when they are ready to sign their association agent agreement — the contract — that's when you come back to us and say, okay, we're ready to execute the contract.

[41:34] Now, that's the path Joshua took. He did not need our support. If you start continuing having those conversations with the association and you're having trouble getting them to commit and say that they're ready for the contract, you can absolutely let Tim and Tom know that you need some support — and what do you need? Do you need to have a Zoom call that you've scheduled? Do you need to have a conference call? Do you want them to make a phone call? We have had — you know, we talk about this a lot — we've had the guys offer to fly out to Nebraska, and we didn't have to, but we did it. We offered it. But you are the relationship owner. So you coordinate all of that and then we show up. And then once the agent agreement is signed, we will then provide them with their tracking link. We will start an onboarding meeting process where I will meet with them and we'll talk about marketing efforts, etc., etc., etc., to support their success. But yeah, absolutely, please do go through that Module Three, Part Two — onboarding associations, I believe it's called. And the form to fill that out is right under the video of the training. So it's all on that one page.

📌 New Landing Page — Market Testing Update

[42:57] About a week or two ago, Sherry showed a new website look that would allow prospects to book a call. Is that new website still in the works? Wendy, yes, we are currently market-testing that. We actually partnered up with an association who gave us their members list. So we are split-testing a couple of different approaches — we are going to email as Illusional with the borrowed authority of being associated with the association, speaking not as them, like we're not representing ourselves as writing from the association, but rather in a partnership with — we are allowed to offer you these benefits and these services, etc. Please click here to book an appointment or reply to this message to connect with an expert. So we are testing the efficacy of that landing page. And then if it works better than the landing pages that we've got, we will roll out the tracking — making sure that you get credit for those appointments is step two. So yes, we are working on it, and I am excited. I should be able to share results on that next week — maybe the following, it depends on how long it takes us to get through booking and then actually having the appointments. It's one thing to tell you that we booked 100 appointments in a week. It's another to tell you that 97 of those appointments converted into sales. I'd rather give you complete information.

🎉 Closing Remarks

[44:48] Well, I'm going to get back to work on that chart comparing the benefits for you. I can't wait to roll that out and share with you the new landing page, and congrats again to Josh, Randy, Donald, and everybody that's working hard on these associations. It is great to see that these associations are excited when we get to the onboarding meetings. That's where I step into the process of working with the associations — they get it. You know, they are accustomed to offering value to their members, and they see the benefit that they're not just throwing another flyer in a newsletter, right — that this helps them generate revenue. So I have consistently seen them be really excited, and so that excites me.

[45:46] Ah, Kenneth, that would be really clever, but I don't have that technology, but I like that concept. So it's something I could definitely take to the dev team for a future project, because that would be really cool. Yep, all right, everybody. Well, thank you so much. I hope you have a great day. For everybody that has their Business Sense account or their HealthSense account set up — if you're going to go out to lunch, be sure to check out that savings and get you a free fry with your Whopper or a free Blizzard with your Dairy Queen cheeseburger. The benefits — everything that we talk about being so great for businesses — they're great for you guys too. Congratulations to everybody that's activated their Business Sense account through your own link. I can't wait to do commissions again and send you all your money. Alright, I don't see any more questions, so I'll say that's it. Have a great week, and we'll talk to you next time. Bye-bye.