🚀 Welcome, Thanksgiving Recap & Slack Reminder

[0:01] Thursday.

[0:02] Hope you all had a Wonderful Thanksgiving. We had a week off.

[0:06] We didn’t have a call last week because I was I won’t say I was cooking I was bringing my Costco Cheesecake and pumpkin pie to my sister-in-law’s house because you know, I Stay in my lane.

[0:21] I know what I’m I know what I’m good at Yes, good morning guy, thanks for being here.

[0:29] Hey Donald Yes, so Donald’s asking about Slack for Platinum agents.

[0:34] I live inside Slack, and Donald, as much as you and I talk and supporting your associations, I would love it if you could hang out in Slack, because I know a lot of times we can’t connect, not face-to-face, but that way I can help you a lot faster.

[0:51] Yeah, Platinum agents, you all get access to link your Slack account to our company’s Slack account and that gives you, I’m not gonna say 24-7 access to me, but it’s probably an unhealthy amount of access to me.

[1:09] I’ve definitely made a lot of great friends through our Slack connections and it’s exciting, you know, y ‘all come to me and you know you have a great prospect or you know you make a good connection and I’m able to jump in there with you in that moment and a lot of y ‘all already know exactly what to do, but it’s, you know, a little handshake so you’re doing a great job.

[1:34] Yes, that’s the right path that, you know, gives folks the confidence to take the first steps down a new road, and I am always excited every single time to get to do it.

[1:44] So yes, if you’re a Platinum agent, please please set up a Slack account and let’s link them together so we can stay You get access not only to me, it’s not just a private message, it is the support team from getsupport.biz, as well as the Illusional support team.

[2:06] So if you’re struggling to get your own Illusional account set up, we can help you.

[2:13] If you have a client who’s asking for help, you’re sitting there with them and you want to give them that extra personal level of attention, absolutely jump on Slack.

[2:23] during most reasonable working hours, you’ll be able to catch someone.

[2:28] So it’s a great, great tool.

[2:30] Faster access, Thomas says, absolutely.

[2:31] Good morning, Kat.

[2:33] I know we’re trying to work with you to make sure you finalize your Illusional setup and get your commission account set up.

[2:40] So I did confirm that you have started the process.

[2:44] So yes, I will, once we get that all settled up, I will get you your link so that we can set up your commission payment.

[2:52] Let’s see. I want to run through any like quick questions before we jump into.

[2:57] I do have an actual training for you today. I have made a slide deck that we’re going to go over.

[3:02] We had anticipated planned for having Brian and Tommy here with us to do overcoming objections.

[3:11] It was our planned training, but exciting news, Tommy has a client meeting, so he’s able to be here so I said no problemo I know what the folks the second best thing I can teach them today and I kind of teased in the Facebook group we Brian and I have put together a formula that I’m going to present to you today that basically can set up a about a half million dollar 12 month annual recurring with just two yeses right so that’s what we’re going to talk about today but if anybody’s got some question that would distract them, let’s go ahead, we’ll answer it real quick and then we’ll jump into it.

[3:55] I think, I don’t see anybody typing.

[3:59] All right, so yes, as teased, we’re rolling out the power of two.

💡 Introducing “The Power of Two”

[4:06] So take everything you know about Legion sales, commission per deal, all of that, and kind of like put that on the back burner and let’s talk about two yeses getting you to nearly half a million dollars on an annual income, right? Oh, Donald got me.

[4:28] Business owner has ten employees and six family members want to join association. What is sign-up process?

[4:36] Okay, so a business owner has ten employees.

[4:38] So a business owner would buy an account with 11 members, himself plus 10 employees, okay, the family members of the business owner in the household, right, his immediate family, would be covered.

[4:57] Now, are you saying that he has six extended family members that also want to purchase their own elusional accounts?

[5:06] If so, they absolutely can.

[5:10] You’re saying wants to join association.

[5:14] Are you asking me should they use the association’s link?

[5:20] So if they are members of the association and the association that you’ve recruited is marketing to them and the association is earning that commission, then yes, they should use the link.

[5:31] If you’re just talking about a business owner that you have found independently of the association, then no, you can use your link on that one.

[5:39] So you can think of the association of, you know, is this commission earned by the association by a relationship that the association has with a member?

[5:49] That’s when the association should use that link so that they earn that commission.

[5:56] Any time anyone wants to sign up, they need to use the appropriate link, so if you are communicating with a business owner or a friend or an associate or a stranger on the street, and you are generating that lead, you have your link that pays you your commission.

[6:15] right? So the sign-up process is they need to go to your link and sign up.

[6:20] If you’ve recruited an association and the association has their link and the association relationship is generating your business and the association is earning their commission because it’s their relationship and their referral, then the association’s link should be shared. Okay?

[6:38] Does the business owner sign up with business and also with his family.

[6:43] So Donald, is this business owner a member of the association?

[6:52] And either way, a business owner who wants to cover his spouse, domestic partner, his wife, husband, and up to six children, signs up himself with one account because the business owner’s account covers the business owner, spouse, and six dependents.

[7:14] Okay, so that business owner signs up himself and it covers his family.

[7:20] Your next question, which link does he use?

[7:23] If that business owner is referred by the association and the association is earning that commission, then the business owner needs to use the association’s link in order to track that deal through the association and that association links to you.

[7:44] Does everyone understand the question Donald’s asking and the answer I am giving him? Because it’s a great question. Joe asked me to please repeat.

[7:57] Okay, if your association relationship that you have recruited refers a business owner to that business owner must use the association’s affiliate agent link to sign up. Associations get a link just like you agents do.

[8:22] The only way that association gets credit for referring that business owner is the business owner using the association’s link.

[8:30] The business owner buys one account and that covers the business owner himself and his spouse domestic partner and six dependents. So one account covers the family.

[8:45] It comes in through the association’s link. That association tracks to you.

[8:52] The association earns their three dollars for the business owner’s life.

[8:56] You own your five dollars If your standard is $7, if you’re platinum, on the association’s referred deal.

[9:10] Everything make sense?

[9:13] All right, fantastic.

[9:14] That leads us into what we’re talking about today, the power of two.

[9:17] Why sell to one business that’s gonna pay you $5 a month when you can reach thousands with only two deals?

[9:25] Right, the possibilities, limitless.

[9:28] So what we’ve been talking about this morning to catch everybody up are associations.

[9:32] And what associations are, are memberships of, or organizations of groups of people of like-minded entities, right, that come together under a single leadership, an association, a charter, or a chamber of commerce.

[9:52] This is not, for example, a franchise owner who has 10 locations, okay?

[9:59] This is a gathering of members who, in essence, pay to be a part of a group, right?

[10:09] The group is considered an authority or, you know, there’s a leadership in it.

[10:15] They come to be guided for camaraderie, for brainstorming, for sharing of resources, et cetera.

[10:21] But these members come together under one umbrella.

[10:25] A Chamber of Commerce is an example of an association that we’re referring to.

[10:31] So an association or network, network is another great word, of business people whose goal is to promote and protect the interests of its members.

[10:40] All right?

[10:40] So there is leadership, there is unity, there is an organizational concept of these people coming together, enrolling, and participating in a group, okay?

🏛️ Types of Associations & Why They’re a Fit

[10:58] So types of chambers are those local cities, so that’s a focus on businesses within a community.

[11:03] So all the communities come together, you know, there might be bulletin boards and exchanging of, you know, ideas and the cross promotions, etc.

[11:10] Neighborhood chambers serve specific neighborhoods within a larger community.

[11:15] So you could have an Atlanta Chamber of Commerce, which is, you know, one of the biggest, not the, excuse me, biggest city in Georgia, but we might also have a Smyrna.

[11:24] As Smyrna’s my little hometown, you know, it’s not big.

[11:28] I could, you know, I’ve gotten really fit in the past couple of years.

[11:31] I could probably walk from one into the other if I had to, but there’s a lot of like little local mom and pop folks.

[11:38] They come together and they talk about, you know, what’s working for them and help make their businesses more successful.

[11:44] There are as big as a full state and then it gets even bigger, regional, national.

[11:50] And then outside of just general businesses in a location, there are industry-specific chambers.

[11:55] So there’s lots of different ways you can dice up these memberships, but they all exist and it all it applies across the board to all of them.

[12:05] Okay, so another type of association is a fraternal order.

[12:09] You might have heard of fraternal order of police, the order of the moose, the fraternal order order of eagles.

[12:19] People not necessarily from a type of but like-minded individuals, a lot of them are business owners or the like, right? So these are huge. I think Brian and Tommy are members of the Elks Lodge.

[12:40] Okay. Service clubs.

[12:42] This is groups of people that come together to provide services to the community.

[12:46] So very, generally speaking, a giving service oriented mindset, helping people, which I think is a really great fit for us because we are in the business of helping people, helping businesses be more successful, helping people be more healthy, helping people afford their care.

[13:06] So service clubs are a really great fit, just mindset wise.

[13:14] Let’s see, Alita is asking me, a business owner would not to know, to reach out to us if they signed up through the association.

[13:27] Alita, I’m not sure. So the, I’m gonna try to understand your question.

[13:32] The association would be promoting on behalf of Illusional.

[13:35] So there’s full clarity that they are purchasing an account through Illusional.

[13:40] You can really, you can establish your own level of participation with the association.

[13:46] If you want to participate with the association as a figurehead, as a you can.

[13:52] If the association wants to take everything over and have a direct connection with Illusional, the customers may not ever have to know your name.

[14:01] Right?

[14:02] They sign up through the associations link and then if they need support, Illusional provides the support.

[14:06] So you can be involved if you want, but you don’t have to be. And we will talk about this on this fall too.

[14:13] You’re welcome.

[14:14] So military and heritage societies, so veterans, folks that have been through it together. They come together and support each other.

[14:23] Daughters of the American Revolution, DAR, like again, like minded common interests with an organizational structure, which means there is leadership that they look to.

[14:36] We’ve got the Masonic affiliated organizations. I think everybody’s heard of Freemasonry.

[14:41] Dan Brown really let us know it in the oh gosh what was that book the with the finding not the Declaration of Independence that was Nicolas Cage but the Da Vinci Code right Freemasons Masons we’ve got the Shriners the Knights of Columbus those groups are very civic minded very public facing group and Board of Realtors is an of an industry-specific organization, not necessarily like a chamber of commerce, like a realtors chamber of commerce, but the board where all the realtors come for guidance.

[15:28] There’s the Georgia Association, National, New York State, so again it grows from local communities to broader, you can have statewide or nationwide organizations. Another example are churches.

[15:46] We’ve had a lot of traction with churches. Their common purpose, obviously, religious worship.

[15:53] They have members that they bring in from the community. Their tax-exempt status, because they’re charitable, right?

[16:04] are untaxed we can work with them and they can receive non-member generated income right non dues related income and because of their tax status sometimes there are you know there are things that have to be addressed when generating income for something like a nonprofit or church we are completely it is within our capacity we are prepared to work with the churches to make sure that they are able to be compensated fully, legally, and compliantly.

[16:38] And what’s really, really cool about a church is they also have employees, right?

[16:44] So the same way we say to you as agents, be your first customer, right?

[16:49] Earn a commission on your purchase of your own Illusional account.

[16:53] The same can go for these churches is they become a registered association.

[17:00] They get their referral link.

[17:01] they can sign up for Illusional as a business owner on their link, they will have to pay, but they can pay for all of their employees and earn that $3 per life on all their employees.

[17:15] So they can be their first customer and then they can share that opportunity with their members who would then buy their own accounts.

[17:25] Does that make sense?

[17:28] Yeah, churches are a great, great, great, and nonprofit organizations, great idea.

[17:37] But what are you selling to these associations, right?

[17:40] So we’re all thinking about walking into these associations like they’re sales calls, right?

[17:46] Like you’re pitching them something.

[17:49] But the reality is you’re not selling anything.

[17:52] You are giving them free money, right?

[17:56] Think about that.

[17:56] Like, let me just, like, let that sit.

[17:58] I know you heard it a lot with ERTC if you were with us then.

[18:01] You’re not asking that association to give you anything.

[18:07] You are walking in with an offer to produce at zero lift to that association.

[18:18] You’re Santa Claus in this situation.

[18:21] Let me show you how you can get free money, no catch.

[18:27] It’s the anti-pitch, right?

[18:29] This is pure revenue for the association.

[18:31] it is literally never an expense. There is zero cost implementation.

[18:35] There is no setup fee. There are no maintenance costs. There are no hidden charges.

[18:40] It’s pure upside. Immediate monetization, right?

[18:46] We unlock the value of the network they’ve already built. They facilitate. We execute. Everyone profits.

[18:53] And I’m very sorry for reading that slide word for word for word for you, but I’m very proud of the I chose for this slide and so I wanted to say them. It cost them nothing.

[19:04] All they have to do is say yes, you can do the work for me and I will collect this money.

[19:12] Thank you, right?

[19:14] Because remember, remember, your team at Illusional and Small Business Advantage, we’re gonna be producing those marketing materials.

[19:22] All right, all they have to do is spread the word.

[19:24] All right, are there any questions about that. But words matter. Thank you, Kat. I agree.

[19:29] Can synagogues and mosques and other religious outfits also be approached? 100% Victoria, yes.

[19:35] I do understand now that you have said that, that by saying churches, that was limiting verbiage.

[19:42] I am going to change that slide. You’re absolutely correct. Yes. It is not just churches. Right? No. Absolutely.

[19:52] So a lead is asking me how do they sign up under what name the name of the church then has a health sense account You can’t have the pastor sign up because then all of the money goes to the pastor and not the church.

[20:03] Okay, so When signing up an association and this is getting into the weeds a little bit, but I will I will talk you through it The the pastor you’re you’re correct You don’t sign up as an individual in and the situation of an association and I will direct you a lead I don’t think you’ve gotten here yet.

[20:21] I know where you are in the training.

[20:23] Module three, part two is recruiting associations.

[20:25] It gives you the technical training on that.

[20:27] The organization is set up with a contact person, but it’s the organization that is paid.

[20:34] Okay, so it’s not an individual, right?

[20:37] So then as the organization is selling illusional accounts, the pastor could purchase his own illusional account and he would just be himself and the church would receive a commission on the pastor’s purchase or the organization right could come in as a business and purchase an account and cover all the employees which would include the pastor and then the organization would earn the commission.

[21:10] So I’m not going to get too far into that we do have like training like I said module three part Because we broke it out into two because there was so much so much good meat on that bone We broke it into two trainings. You’re absolutely welcome Alita. We questions make us better. Thank you.

[21:26] All right, so This is all this all sounds great. But like is anybody really doing it?

[21:32] Um, yes Yes. Yes.

[21:36] Yes so Tommy posted about a month ago now that we were starting to see some fantastic association submissions, and it’s true.

[21:44] They started rolling in once we released that association training and we published the registration form, right?

[21:50] So when you start working with an association, we do have one rule.

[21:53] It’s that we have to approve it for you to lock you in as the connected agent to that association.

[22:01] We make sure that no one else is working with that association.

[22:03] We don’t want you to waste your time, and we also make sure that we are able to pay them compliantly, right?

[22:09] So you’ll go through training you’ll see the form but once we release that and we publish that form they came rolling it right and and they didn’t stop so I think Donald was our very first approved this provides let’s see our our evaluated strategic value access to entrepreneurial community seeking cost-effective employee benefits so this kind of organization is the Wichita independent business association So, of course, great, great idea.

[22:41] A group of businesses.

[22:42] So you’re not selling to individuals.

[22:44] Not only are you reaching thousands of potential members, each member then has multiple lives.

[22:52] So like, boom, boom, that’s, you know, multiple tiers of possibility right there.

[22:57] Like, is a thousand accounts sold to one, to individuals?

[23:01] Amazing.

[23:01] Yeah, it’s fantastic.

[23:02] But what if every one of those members instead of it being an individual had five employees you just five extra money, right?

[23:08] So Targeting the business association was really smart. Donald.

[23:16] Oh advanced right um See Reggie brought us the Mint Hill Chamber Partnership fantastic over 250 member Organizations and it’s a chamber of commerce again.

[23:30] We’re thinking big not just individual members members with businesses and employees, right?

[23:37] We’ve got, let’s see, Randy, congratulations Randy, got approved for the Metropolitan Milwaukee, who is this, Association of Commerce, right?

[23:48] So again, businesses, linking businesses, fills the gap in existing benefits portfolio with complementary offering not covered by UnitedHealthcare relationships.

[23:58] So this association has a relationship with UnitedHealthcare, but there were gaps, right, Randy?

[24:07] And you identified that need.

[24:09] We already know that they understand that there’s a benefit to their members to have this relationship with a healthcare provider, but there were holes, let’s fill them.

[24:24] Now we’ve got, oh, another one from Randy.

[24:27] Good to go, what’s this?

[24:28] Wisconsin Restaurant Associations, the fantastic, the service industry, notoriously under nurtured, Not a lot of health care provided.

[24:38] It’s a very transient Industry, right Servers come and go hostess come and go bartenders come and go There’s a lot of paperwork and expense involved in insuring those folks but if you could help take care of them with With elusional right with the telehealth benefits package You know, it’s not it’s not a hundred percent, but it’s darn better than nothing and and go into this group of restaurants where the authority of the association can say, we endorse this, we think this is a great idea, we think this is good for your businesses, we say you should consider this, you’re not coming in cold, you’re coming in with that borrowed authority, that platform of this established membership, really gets your message heard, and everybody wins.

[25:31] Another, we’ve got the Buffalo Area Chamber of Commerce from Guy. You know, same story, great thinking, going to a group with businesses, right?

[25:45] Historically deliver consistent member engagement and strong results.

[25:48] These are businesses that are looking for an edge. They are already paying money to this organization to get the advice.

[25:56] They are looking to these people, you know, big Disney eyes, how can we do better?

[26:03] And so when that authority looks back at them and says, we think this is a good idea, they listen.

[26:13] Let’s see, Donald again.

[26:15] I mean, Donald, I see your name on these.

[26:17] They just keep rolling in.

[26:18] I love it.

[26:21] Let’s see, Tim says, I’m really looking forward to seeing you with those big numbers.

[26:24] And I know, I know you’re making news.

[26:25] We talked about it yesterday.

[26:27] This is a multi-organization network.

[26:30] So think like the power of two, right?

[26:33] You can see where I’m going with the power of two, like two or two associations, right?

[26:37] Like think of an organization of organizations, like that’s incredible.

[26:42] Like it almost gets too big, right?

[26:44] Like we don’t wanna hype it up too much, but that’s real, real exciting.

[26:48] Flashpoint Army partnerships.

[26:51] So, oh, we think this one’s a duplicate, but I only printed it once, so we’re good.

[26:56] So this is a pastor and president of the Flashpoint Army.

[27:00] So different than the businesses, But again, people are raising their hands and saying, Yes, give me more information, these groups of folks that we can help. Don’t cap yourself. Don’t ever, don’t let, don’t say no to yourself, right, because you never know.

[27:15] The yeses are, are coming really fast and easy. Let them say yes to you.

[27:19] And the real win here for everybody, what I really want you to know is that you’re never alone.

[27:26] Okay, when you connect with these associations and you need help sealing the We, Small Business Advantage and Illusional, we’re your closers, okay?

[27:38] Tommy and the team, and I’m not exaggerating, Donald, if you’re on the call, you can tell, you can tell everybody I’m telling the truth.

[27:45] They were ready to get on a plane and fly from Georgia to Nebraska to stand in front of this association and tell them answer every single question and get this deal done.

[27:57] But guess what?

[27:59] They didn’t have to.

[28:00] I mean, they had their bags packed.

[28:02] I mean, the number of times Tommy called me and he had me send him a map from the airport to the association meeting room.

[28:09] He was ready to book the hotel.

[28:12] He was he was so ready.

[28:14] This association said yes to Donald before we had the chance to board the plane.

[28:19] Right.

[28:20] It was such a no brainer.

[28:22] Right.

[28:22] I’m gonna read it the win for the association was so clear and evident.

[28:26] They didn’t even need a pitch Okay, they rubber-stamped the deal signing up immediately It’s a done deal like but the fact remains We were ready.

[28:39] We were gonna be there But we didn’t even need to so With all of those success stories and that wasn’t even every single approved association deal that we’ve knocked out in the past 30 days right this was we would have been here for another too long and I would have rambled on about it for too much you would have been bored but we’ve got over 10 ,000 potential new members this month with only a handful of these associations right so let’s walk through the numbers Donald I hope you don’t mind I did want to showcase you brag about you and I’m gonna use you as an example using Donald’s new association deal we’re going to look at realistic commission goals okay so that one association that I talked about that said yes before we could get on the plane has a thousand active members okay our expected reasonable conversion rate is that 30% of those members will opt to buy a elusional membership are ready with me I’m gonna jump back and forth between the question so I don’t miss you. Let’s see.

[29:51] There’s some questions about some like operational stuff. I’ll get to them at the end. So just let me roll with this.

[29:57] Okay. So each member is a business owner. So let’s just take some averages, right?

[30:03] The average business has 12 employees including the business owner.

[30:06] So business owner is their own enrollment, right? And then they have 11 employees, right?

[30:13] So We’re gonna go with the average 12.

[30:15] And where do we get that data?

[30:16] That is real world, not Googled, not AI.

[30:19] We took that from what we know about businesses from the ERTC, okay?

[30:24] So 300 businesses enroll, each with 12 employees, means that you, through this association, have enrolled 3 ,600 new lives.

[30:41] You’re doing this in your head?

[30:42] What’s your commission on 3 ,600 enrolled lives?

[30:45] I’ll give you a minute.

[30:47] Standard agents make $5 per life.

[30:49] every month.

[30:51] Platinum agents make $18 ,000 per month from one yes at a 30% conversion rate from an established authority with a relationship for telling these businesses this is what we think you should do to succeed.

[31:13] Yeah, Donald’s doing his math because he’s platinum. That’s $25 ,200 if you’re platinum.

[31:20] But I’m just going to stick with standard agent numbers, right? Okay, just for this sake. $18 ,000 per month.

[31:30] That’s one deal.

[31:32] And Donald, I know I lowballed you with the $5 on this slide. I’m sorry. $216 ,000 or more.

[31:38] Because again, remember, we said 30% conversion over 12 months.

[31:41] For one, yes, that he did not need help on that we did not get on the plane floor. Right?

[31:49] All Donald did tell him how they could make more money. He didn’t ask him for a penny.

[31:54] He asked them for their time and to be taken seriously and Donald I know you it’s it’s kind it’s kind of a funny story.

[32:03] This association’s leadership really excited and then got distracted with some personal stuff but Donald did not relent just continued to follow up but again didn’t ask for anything but his attention in his time and when he got it And he got there, took zero close.

[32:24] Now, let me say, now what if, okay, that was one deal, $216 ,000. What if Donald landed another association?

[32:30] Now we know he did because we saw all the approvals that came from Tim, right? And that’s what we’re talking about, the power of two.

[32:37] So we’re going to talk about how just two deals can pay you nearly a half million dollars in 12 months.

[32:42] So could you close those two deals if you had the CEO of Illusional doing the selling and you just heat up the leads, right?

[32:53] Could you close two deals of a team of sales and marketing experts worked on your behalf?

[32:56] It’s me, I lead the team. What do you need? Do you need emails? Do you need flyers?

[33:02] Do you need pamphlets? Do you need a conversation? Look, what do you need?

[33:04] You’ve got, you’ve got me, you’ve got the team.

[33:08] And could you close two deals of all you really had to do was introduce qualified associations? Right, because that’s all you have to do.

[33:17] Because two of these deals that we help you close could pay you almost a half million dollars in 12 months.

[33:24] Now this is the exact model that we use to close thousands of the ERTC deals, right?

[33:28] So it’s the same model, we know it works, that’s why we brought it to you.

[33:31] You tee up the leads, you just find it, right?

[33:35] We do the heavy lifting.

[33:37] And so how does it work?

[33:39] You find the association, you identify a, you know, a good connection, right?

[33:46] Like, you don’t want to work with somebody who, they have 17 members, right?

[33:52] And they don’t, you know, they’re not active and they don’t meet and blah, blah, blah, blah, blah, right?

[33:55] So, like, do a little vetting and you find them.

[33:59] Okay, that’s easy. That’s internet work, right?

[34:03] And you make the first contact, you tell them about this free money opportunity, right?

[34:08] And there’s training in the members area, Module 3 and Module 3 Part 2, about how to talk to these associations, what to say, etc.

[34:16] And we will obviously have ongoing training on how to talk to them, etc.

[34:20] But you just talk to them.

[34:21] You say, free money.

[34:22] Would you like more money?

[34:24] I am asking you for nothing.

[34:25] Would you like more money?

[34:26] They say, yes, please tell me more.

[34:29] Most of the time, I don’t know a lot of people who say no, unless it just, the only no I’ve ever really seen on that is it feels too good to be true.

[34:37] But we will help you get that, you know, a real tangible win for them, so it’s believable.

[34:43] So that’s it, they say they’re open to more information, congrats, boom, you have now qualified this lead.

[34:48] And you pass it to us, super simple process, you pass the information.

[34:53] On module three, part two, it’s called recruiting associations, there is the training that you are looking for and under that training there is a form.

[35:02] It is very simple. It is contact information. You submit that form. It comes to us. We do what I said before.

[35:08] We make sure nobody else is working on it because we protect you. Don’t waste your time.

[35:13] Don’t step on each other’s toes. We manage that for you. You don’t have to worry about it.

[35:17] Then we make sure that we can compliantly and legally pay them as an entity.

[35:21] Once we clear that, you’ll get an email back from Tim, just like those ones I screenshotted for you, it just says approved, right?

[35:28] I don’t think we’ve declined any of them so far, right?

[35:31] There’s been no conflicts, no reason to say no.

[35:36] And then we get going, right?

[35:43] We get to work.

[35:44] Do you need an in-person meeting with this association?

[35:47] Do you want to have a Zoom call?

[35:49] Do they want to have a conference with the board?

[35:51] Find out what they, the association need in order to feel confident to move forward you work with us you say hey they don’t have any more questions we’re ready to go let’s give them a link awesome right or they do have some questions you might hop on a call with us no problem let’s do it this this association has ten thousand people that’s so big they want you to do an hour-long presentation at their annual board yes where are they we’re getting plane tickets let’s go do they need a simple zoom we can do that too so find out what it’s going to take to communicate, win, close the deal, whatever.

[36:31] With that association, let us know, we’re gonna do it with you.

[36:33] It is very bespoke.

[36:35] It’s what is needed.

[36:37] So there’s no like, this is our process.

[36:39] Fill out this, check this box, blah, blah, blah, blah.

[36:42] No, we’re agile here.

[36:44] We wanna make this happen with you.

[36:48] We’re there with you every step of the way, whatever it takes to close the deal.

[36:50] I got excited and ahead of myself on that slide.

[36:54] Let me check the questions.

[36:56] Vanessa, a comment area on the approval form would be helpful.

[36:59] Okay, Reggie, I will take that to leadership.

[37:01] That’s a great piece of feedback.

[37:03] Thank you.

[37:05] Joe says, I have a relationship with a gal in real estate.

[37:07] Does she get paid if the real estate company decides to get on board and promote it?

[37:12] Very interesting question, Joe.

[37:14] If you want to pay her, you can.

[37:17] that is not an established, like, channel through our system.

[37:29] You hear what I’m saying?

[37:31] If you sign up an association as the agent that she referred to you, thank you for your connection, friend.

[37:39] Any relationship you have with her that compensates her or shows appreciation, that’s between you and her.

[37:44] But you can do that if you want to.

[37:49] Okay, so once you get that association, But wait, there’s more. The support doesn’t stop there.

[37:55] So just landing the association isn’t enough, right?

[37:58] We’ve all been there with somebody goes, oh yeah, whatever. It’s free. I’ll sign up. I don’t care. Yes, right?

[38:04] Now, for all of us to make money, that association needs to participate in their own success, get the word out, share their link. So we want to make sure that you hit that 30% or more.

[38:18] Participation go or even blow right past it, right?

[38:22] So our staff of sales pros again led by my team.

[38:25] Hi We’re going to produce marketing materials for that association with that association’s link, right?

[38:31] You’ve seen all of the marketing materials that are geared towards agents.

[38:34] I can take any of that and personalize it to an association Okay, remember when the previous slides how I had all those like logos and stuff of the association I can personalize any of our marketing materials Videos, flyers, pamphlets, brochures, whatever, emails, I guess, whatever you need.

[38:52] Logos, verbiage, right, the contact information they want.

[38:56] Do they, have you worked out with that association that they don’t want to answer any questions?

[39:01] So they want any members that have questions to contact you.

[39:04] We can put your number on it, that’s fine. Your number, their link, okay.

[39:07] You want them to just refer folks to illusional and illusional support?

[39:11] Okay, that’s great. You determine your level of participation.

[39:15] I will customize that to whatever you want.

[39:18] Okay, we will follow up on every lead they generate Just like any leads you put into allusion old comm that coming through your link.

[39:28] We call them We email them we onboard them Okay, so say that chamber of commerce gets a business to sign up that business has you know a hundred employees But they don’t pay it does not in there, right?

[39:40] we have a full-time salary plus commission incentivized staff that will pick up the phone and call that lead and onboard that customer and make them a deal, right?

[39:54] We’ll even reach out to that membership list personally.

[40:00] Okay, so if that association chooses to, they want to work with you to share their members list, email, phone number, we can send out personalized marketing material emails on behalf of like, hi this is Illusional, you’re a member of the X Chamber of Commerce, they asked me to reach out to you to let you know that we have partnered together to offer you this opportunity.

[40:25] So while we do encourage the most effective marketing is going to come directly from that association, like them talk about it at their membership monthly meetings right put it on their bulletin board put it on their website yes we encourage all of that but if they want additional support we we’re gonna do it okay so here’s the reality we know you stop calling you stop emailing you stop chasing the deal right it’s easy to get frustrated when a lead comes in and it doesn’t convert in 15 minutes, right? That’s when our team takes over, literally.

[41:03] If a lead comes in and they don’t pay within 15 minutes, that’s when our team is notified to follow up, right? The same holds true for these associations.

[41:13] They’re not going to helm their members, right?

[41:15] They will present this opportunity, but they’re not sales folks, right?

[41:18] I mean, maybe you luck out and they get real excited about their commission and they want to be hyper involved, but let’s take the lowest common denominator. What do we know about folks?

[41:28] They don’t like call, they don’t like cold call and follow it up, et cetera.

[41:31] So we do it.

[41:33] We never quit.

[41:37] So what does this all mean?

[41:38] It means more money for the association, right?

[41:40] We are working to the benefit of the association.

[41:42] We want them happy.

[41:43] We want them excited.

[41:44] The first time they get a commission, we want them to want to double it the next month.

[41:48] All of our efforts encourage their continued participation.

[41:54] That means more money for you.

[41:56] and that sale solved with the power of two. That’s my training.

[42:03] Two strategic association deals means no calling or prospecting grind because that association is using their authority within their membership within their organization to spread your message.

[42:16] The one conversion, I’m sorry, conversation with the association where they say yes, can ultimately reach thousands to strategic partnership, not sales. You’re not asking them for anything.

[42:32] They pay zero.

[42:35] This example, we just worked out, comes to 432 ,000 annualized income from two deals. Like, it’s not a guarantee, right? It’s webinar math.

[42:45] Could be more, could be less, but you can see how it’s real. And we say work smarter, not harder.

[42:52] because we don’t want to grind, right? I’m tired. I’m old.

[42:57] I’d much rather join a team like you have. You’re here with us, Small Business Advantage team.

[43:03] This is the support that we provide to you for just making those introductions.

[43:07] So that’s my, that’s my class for the day on the power of two. I’d love your feedback.

[43:13] I’m going to jump into questions now. What can we, what can I clarify for you?

[43:18] Brian literally just called me on the other line like he forgot I was doing call. I sent him a voicemail. He’ll be fine. Thanks, Thomas. I’m glad you enjoyed it.

[43:28] Joe says, in real estate, there are big players, Keller Williams, Douglas Elliman, et cetera, but there are local entities. So is this local entity considered an association?

[43:38] If it is a business that is, for example, has, it’s like Keller Williams has realtors, right?

[43:48] So Keller Williams, if they are buying an account and paying for coverage for their employees, for their realtors, then they’re not an association, right? They are your customer, right? And this is not franchises.

[44:04] Like, associations aren’t franchises. Say you met a man who owned 10 Jets pizzas, right?

[44:11] You would he would be a customer, right?

[44:15] Associations are organizations that are paying members.

[44:19] So maybe I don’t know enough about Keller Williams, but that Keller Williams is a business, right?

[44:24] That has people it pays, not an organization where people paid them.

[44:29] I think that’s kind of a black and white, like easy.

[44:32] Like there’s probably some gray in there, but that’s an easy yes or no way to, like a binary way to determine membership versus franchise.

[44:40] Love the simplicity. Thank you, Steve. I tried to break it on down.

[44:44] Kat says, I wish I was as old as you. Girl, it’s catching up with me.

[44:51] Guy says, oh, you know, awesome, Nessa. This was helpful and motivating to get back to chasing more association leads.

[44:57] Thank you. God, that was what I hoped to achieve. Thank you for that feedback.

[45:03] Because it’s really, it’s less work than selling a business because you’re not asking for any money.

[45:07] and the reward is a hundred, ten hundred, or a thousand, ten thousand X, do you know how Donald finds these associations and how he contacts them?

[45:17] Kenneth, I do not, I don’t know, but that is a great question.

[45:22] We will, we have training on recruiting associations in the members area on the actual courses, but I think that’s a great future training on outreach, identifying how to initiate the conversations, et cetera, definitely.

[45:37] There is a poll inside Facebook that’s asking you, what do you wanna learn next?

[45:42] I will see if I can get it pinned to the top if it’s not already.

[45:45] I listed, I think, 10 options for the next 10 weeks of training.

[45:50] But there was also fields, and I asked you to please, if there’s something that I didn’t think of, add a new entry, right?

[45:57] Tell me, what can I teach you?

[45:59] What can Brian teach you?

[46:00] What can Tommy share with you to get everything rolling for you?

[46:08] We’re here to serve.

[46:12] Okay, Randy.

[46:13] Okay, I’ll have to get more clarity on that, Randy.

[46:16] Thank you.

[46:17] If I’m a platinum and I sign up a platinum who signs an association, do I qualify for any commission from their transaction?

[46:23] Really great question, Cecilia.

[46:25] I will cover this briefly, but I will say first, there is a training in the course called the myriad of ways to make money.

[46:32] I think it’s the second module.

[46:36] Any agent you refer, recruit into agent hood, right?

[46:43] You as an agent get a link where another person can purchase the small business advantage course and become an agent.

[46:51] Any lead generated, or I’m sorry, not lead, any deal, any paid enrolled member deal generated by that agent pays you two dollars, okay?

[47:04] Association deals are considered deals generated by an agent, okay?

[47:13] Because that agent still makes five to seven dollars, right?

[47:17] Just like you make five to seven dollars if you have an association, right?

[47:20] The three dollars is a thank you to the association but it’s your deal, right?

[47:26] So yes, if you recruit any level of agent and they buy the course and they become an agent, you are tied to them and you make two dollars on every member, okay?

[47:45] So Randy asks, I had a phone call for a few minutes, what is the protocol and at what point do we reach out for help with closing an association?

[47:52] So Randy, after you’ve got an association approved by Tim and you you’ve had the conversation and they’ve raised their hand and they’re saying yes but they’re on the fence and they they have told you this is what it’s going to take for me to listen to you and make this decision.

[48:06] I want to talk to Tom, I want to talk to the CEO of evolutionary, I want a zoom, I want a conference call, I want to see him in my office, I want to shake his hand.

[48:15] When they tell you what it’s going to take, when you’ve determined the next step, let us know and we’re going to Yeah, and you can you can slack me you can email me.

[48:33] Hey my association says they want to talk to Tom They want to talk to Tim they want to talk to Vanessa.

[48:40] I will recommend they talk to Tom Tom is your guy, but yeah reach out let us know that we’re ready to take that Hopefully, you know final step and get them set up.

[48:52] All right All right got a few more minutes left locked in on our training.

[48:57] I’m gonna scroll through make sure I didn’t miss any questions and if I did please please let me know I didn’t skip it on purpose I promise if we have contact if we have a contact who was a prominent person with an association can they make two to three person or will it just be the association Joe it will just be the association there are not multiple tiers of referral you it’s your deal and we’ll pay the association $3 for sharing their members with you.

[49:29] There’s not multiple tiers, it’s not a pyramid shape, it’s not network marketing, it’s not sub-agents.

[49:37] These are your deals and then the association gets their three dollars.

[49:46] Let’s see, Tommy Frye Tim Pearson, cat, Mr.

[49:52] Lanes, just confirming, absolutely, yep, let’s see, I added an entry for future training, awesome, Reggie, thank you, now, not sure if it took, okay, so a suggestion for a training on the poll on Facebook, I will absolutely check, it’s centered around my biggest objection so far from Chambers, fantastic, okay, so Reggie, so next week, We should, you know, again, sales meetings with clients will always supersede, right?

[50:21] So that’s where Tommy is today. Our scheduled training today was overcoming objections.

[50:25] Now our plan is to have it next Thursday. So this would be perfect.

[50:30] Overcoming objections with associations? Yes, let’s get into it.

[50:34] But yeah, I’ll check on Facebook and make sure it’s there.

[50:37] If I am not platinum and I sign up an association and they sign up a business with their association, does the closing team call the business?

[50:44] Yes, yes, Kenneth, yes.

[50:46] The closing team is always going to call every single lead.

[50:50] Yep, yep, yep, yep, yep.

[50:53] Let’s see.

[50:56] Did I miss anybody?

[50:58] Okay, thank you, Robin.

[51:00] There is a new version of the video on our webpage.

[51:03] It was very strange.

[51:04] So I built the first video and in pre-production, And when I was building it, the audio was perfect.

[51:12] But when I rendered it and published it, it got really weirdly loud at the end, right?

[51:16] And oh my gosh, the struggle, the fight, the war I had with my video editing software to get it right.

[51:23] I finally got there.

[51:30] And, you know, feedback on the value for potential prospects should be better explained.

[51:37] We are limited, you know.

[51:40] Our goal is an under three minute video There’s a lot of information on the benefits.

[51:47] So the video, I mean, it really is as in-depth as it’s going to get, Robin.

[51:52] If you feel like more benefit featuring needs to be highlighted, I would definitely recommend flushing that out in your communication, your email, your marketing, being available to have those conversations.

[52:09] But we are always of the mindset of, if we can improve conversions on that sales page, We absolutely are, but we are limited with that video.

[52:16] We can’t have an hour long webinar style training.

[52:20] And maybe we should.

[52:22] Maybe we should have an alternative marketing page that, or marketing content that you can share, maybe put on your own website with a link to your affiliate link.

[52:33] You know, I’m just brainstorming, just tossing things around.

[52:36] But yeah, we’re always on a quest to be better and improve.

[52:39] We’re never satisfied.

[52:40] you know, some folks, you know, I will not find contentment.

[52:44] There’s never enough.

[52:45] I wanna always be improving everything we do for you, with you, for our customers, for our members, so herd.

[52:52] Thank you for that feedback.

[52:53] But I am really glad that the video that we have up now is better.

[52:56] Gosh, that was, woo, I was getting frustrated.

[53:00] If a person has allusional services through their employer and leaves that company, is it possible for that employee to take their allusional account with them?

[53:08] So, Jared, if an employer is paying for an account, that employee does not have an illusional account, right?

[53:16] The employer has an illusional account.

[53:19] The employee, absolutely yes, can sign up for their own account through your link, yes.

[53:29] Okay, but it’s not a transferable situation because only the business owner has an illusional account.

[53:35] Video’s super, thank you, well done.

[53:36] Thank you, Donald.

[53:40] You were gonna give us the code for that chart.

[53:41] Absolutely right.

[53:43] Excuse me, I have to figure out how to share the code without making the code be the chart.

[53:50] Does that make sense?

[53:52] When I pasted the code to say, hey, copy this code, it just became the chart.

[53:57] So I’m working on it.

[53:58] There is a formatting method where I can share the code that you copy and paste in HTML and put on your website.

[54:05] That’s on my to-do’s, Kat. I just gotta figure it out. Let’s see.

[54:09] Reggie says, I think the video is just enough to whet their appetite.

[54:13] Don’t give them a full meal without meeting them. Reggie, that’s a very interesting approach. I love it.

[54:19] Adria, you’re very welcome.

[54:20] As a Platinum agent, can I get a video made like on the Illusional site with my info and clickable link on it?

[54:25] Not a clickable link because I don’t know how to make videos clickable that I give you.

[54:31] Like, if you a tool where you can host a video many of those tools say do you want to associate a link with this video and you say yes and then you put your link in okay I can give you that video you would have to make it clickable right that’s just the limitations of technology but yes I will put today I will put that the illusion of video that you see in its current state I will put it in the area on the resources page. Good? Good? Awesome.

[55:06] They put a QR code at the end of the video. I understand that as a concept. I think it’s weird.

[55:14] If you’re looking at a computer screen and it shows you a QR code, to use that QR code you have to pull out your phone and scan that QR code from your computer screen with your phone and it’s made nearly impossible if you’re watching the video on your phone.

[55:34] So a QR code on a video I never understood that concept in my life.

[55:41] I think you should add a button that goes to your page.

[55:46] QR codes make sense on printed material they do not make sense to me on material that you’re sending electronically.

[55:54] Put the QR code on your business card.

[55:55] Donald says Yes, yes, yes.

[55:58] All right.

[55:59] All right, thanks everybody.

[56:00] I got 90 seconds.

[56:03] So I’m just gonna wrap it up.

[56:04] I’m gonna say this has been an incredible, awesome, great time together.

[56:08] Your questions have been amazing as always.

[56:10] I hope you found value.

[56:12] And if I’ve sparked new interests, new thought processes, new questions, please, please, please, let’s have that conversation on Facebook because I really think when we all come together and talk about things together, it helps everybody.

[56:23] I don’t know everything.

[56:24] Brian doesn’t know everything.

[56:25] Tom doesn’t know everything. Together, we’re pretty good, right?

[56:30] But when we tap into the incredible minds of everybody in our membership, not only do we get better answers, we get better questions, right? And so the curiosity is really what drives us forward.

[56:43] It’s how it makes us better. So please post in Facebook. Please participate in Facebook.

[56:47] I try to be in there, you know, probably an unhealthy amount. I’m showing my age. I’m 46 years old. Facebook’s my jam.

[56:55] That’s where I’m at.

[56:57] So when work pops up in my personal feed, I do ADD my way right over in there and start working and helping you guys there because I love it.

[57:06] I’m passionate about it and I want you to be successful.

[57:08] So anything I can do to help, I really do try.

[57:11] So Facebook, and if you have technical questions, if you have trouble purchasing your own account for Illusional, I always like to end with saying this, you have to use a different email for your customer account at Illusional when you sign up because your email for your agent account, we can’t, you can’t be both.

[57:28] You can’t be agent and customer with the same email.

[57:30] So just make sure you use a different email address.

[57:33] Be your own first customer.

[57:35] We can’t require it.

[57:36] I don’t insist on it, but my gosh, is it not the best sales tool you’ve got?

[57:42] The endorsement of personal use and the ability to whip it out on your phone and say, hey, look, right here, this is how great it is.

[57:49] Okay, Brian will not stop calling me, so I’m gonna call him back.

[57:52] Anything you need, getsupport.biz, Facebook group, Slack if you’re platinum, and that’s it.

[57:59] Thank you so much everybody. Have a great week.

[58:01] Next week we’re overcoming objections, so get those objections rolling so we can talk about them on the call.

[58:07] Thank you, thank you, thank you. Have a great day, great week, and we’ll see you soon. Bye.