[0:00] Let me know if you can hear me. I hope you got my little note that I was reconnecting my Bluetooth so my mic will work loud and clear. Thank you, Guy. All right, just setting up a little slide deck. Today we are going to talk about — we touched on it a little bit last week, but we're going to talk about the compliance and the marketing of the allutional benefits package today. There have been some updates and some, I guess, new-ish restrictions from our partner provider. So I'm just going to go through everything in detail today.

[0:48] Yes. Okay. So Donald asks, referencing compliance, “Are we allowed to have allutional on our business cards and brochures?” Absolutely yes, yes, you can reference that you are generating clients for allutional, be that as an agent, etc. The approved marketing materials inside the Small Business Advantage membership area do use the allutional branding and reference you as an agent of allutional — completely, totally fine. Really, the rub comes with the heavy-handed use of the word “telehealth.” So we're going to go through it. I know I'm not sharing a screen yet. Let me pull up, open up my PowerPoint.

[1:49] Can you guys see the slide or is there something in front of it? It just says “allutional Marketing Compliance Training” — is that what you see? I'm juggling between screens and having a rough go of it this morning. Can't see that. Oh, cause I haven't shared anything yet. How about — now I'm still feeling the effects of my cold medicine. I'm feeling so much better, but the cold medicine does make me a little dopey. All right. Okay, so we see the allutional Marketing Compliance Training slide and nothing else is in front of it. I just want to make sure I've selected the right window. Okay, awesome, awesome, awesome.

📌 Why Compliance Matters — Overview and Ground Rules

[2:38] Vanessa: So what we're going to talk about today is: as an allutional agent, how are you able to market the allutional product in compliance with the allutional partner provider? Does it make sense? Okay, so compliance in marketing is not just a regulatory requirement — it's the foundation of brand integrity and consumer trust. You can tell that this is being produced from a very formal corporate document that we were given. So the marketing must be clear and accurate because allutional is on the hook for how you present allutional. Even if you have the six degrees of separation as an agent, because you are representing what you say about what allutional is selling — it matters.

[3:37] So we have a very, very compliant lead generation page. We gave you all the links, right? That takes you to the compliant sales page. But some folks are making their own bridge websites, and that's absolutely fine, even encouraged. But those bridge pages must be compliant. We — allutional — can only control what is on the sites we build, but we have to communicate to you that if your sites aren't compliant, we have to close your link into allutional. You won't be able to refer to business. Your link will go dead, and it will no longer go to the allutional page. So this training covers all the marketing communications for allutional programs — no exception. So it's not just a website. It's if you create any of your own marketing materials — email, brochure, flyers, etc., etc., etc. — anything on social media, anything you publish on the web, and if you do any print or TV. So after we go through this, you'll know exactly what you can and cannot do. But if you have questions, you can always ask, get approval. This does not mean that everything you produce has to be approved by the allutional compliance team. The guidelines are very simple and clear. So as long as you are not trying to stretch or force-fit into a mold, if you're just complying, then no, we don't need to check it. But if you do have questions, you can ask.

[5:22] The marketing materials that reference allutional benefits and services have written approval — that's what we do. The allutional marketing, like I said, the compliant website, it has approval from our benefits partner. Does it make sense? You don't have to get everything in writing. But our internal training materials, our external marketing — everything that we have shared with you as approved has received the written approval from our partner. And if we have to get something approved, it does take five days for them to approve it. But the consequence of non-compliance is that we do have to close out your link. So if it does come to our attention that you have a compliance violation, it does have to be corrected or else that link is suspended.

📌 Disclosures — What's Required and Why

[6:21] Vanessa: So this is on your sales page that we give you. The tracking link we give you has this. The disclosures must be clear and conspicuous. Every disclosure must be placed where the average consumer will notice it and understand it. This is compliant. It is on the sales page that you are referring business to, right? So our goal is transparency — not to catch people hung up on fine print. They're not hidden, they're not buried, and they are not difficult to find. You can see it just when you go to allutional.com or any of your agent website links — you'll see everybody has the same page and all the disclosures are clear.

[7:00] Donald asks, “Offer your employees access to telehealth, financial wellness, and identity theft protection while helping safeguard your business with cybersecurity too and legal resources, all in one cost-effective package.” Donald, that's perfect. Yep, absolutely perfect.

[7:15] Disclosures cannot contradict your claims, right? So all of the disclosures that are on the allutional.com homepage, which is the same as your tracking — you can't tell people that they're getting something that they're not, and it cannot contradict the disclosures. So you can't reference this as insurance, for example, because the disclosures clearly state it's not insurance. You can't say “thousands and thousands of dollars in accidental death and dismemberment” because the HealthSense side isn't thousands and thousands, right? The business owner has a $10K policy. It just has to — you can't contradict the disclosures because those disclosures have been produced and approved by the partner compliance department.

[8:09] On websites where pages are linked and benefits are repeated, disclosures must be repeated on each page. This is more for allutional because of how we have subpages, right? So everything links back to that core page. They cannot complete their purchase on a page that doesn't have the full disclosures, and that is how allutional has designed the transaction page, your lead capture page, your agent link. The only way they can complete the purchase is on that page, which has all the disclosures. So that's why every single thing links to that page and that page only. Does that make sense? It's not that you have to have all the disclosures on your page, but that we cannot complete a transaction unless they come in through that very specific compliant page.

[9:13] Incorporate disclosures whenever possible. A lot of this is solved with everyone having to come through the allutional.com page. Disclosures-wise, we do have that covered. We have the check mark that they have read and understood, etc., etc. If you can't fit the full disclosures, link directly to a page that contains it — and that's where we've covered you with the agent links. When an individual benefit is referenced in marketing, the specific disclosure for that benefit must be included. We've got that covered. Every single benefit is listed on the allutional.com or the agent link page that you're sharing with folks, and every single benefit has a very specific disclosure. So we've got you covered there. Again, it's why everybody has to go through that front page.

📌 No False or Misleading Claims — Language Rules

[10:07] Vanessa: Okay, so — never make false or misleading claims, and that goes back to you can't contradict the disclosures, and you can't exaggerate or make the benefits seem better than what we've got. And I mean, really, you don't need to — the benefits that we have are fantastic. So present benefits truthfully, don't embellish or incorrectly position any benefit or service. So for example, saying “you don't even need a doctor anymore” — well, it's not true because if you break a bone, telehealth isn't going to help you with that, right? So it is not insurance, does not replace in-person emergency care, etc.

[10:49] And no fear mongering — never use language that creates fear or panic. “Oh, don't get caught in the next pandemic,” right? Or “without this, your employees are at risk” — that kind of fear mongering is not compliant. You can be accurate and truthful. “You could lose employees because they go somewhere else that has better benefits” — true, right? “You could lose money because your employees are sick and not coming to work because they can't get doctor care” — true. “You are at risk on the dark web and this monitoring can help you” — true, without being overly threatening and scary. “It could cost you $10,000 to get the services that the legal services in this benefits package provide for you at no additional cost for only $39.95 per month” — true. You know, there is a risk, a consequence, a negative that you're solving without being inflammatory and fear-mongering.

[11:57] Statistics used must include their source — no unsubstantiated claims, right? “We've helped 10 million people get over their common cold” — you can't say that. So yeah, you can still use statistics, just include the source, link to it, or an asterisk — just cite your sources, right?

[12:20] No definitive claims as qualifiers. This was really my struggle when I was building the compliant website with the compliance department of our partner. I'm a marketer. I've been marketing for 25 years, 23 and a half years now, and “maybes” and “betters” and “is designed to” — they're weak words. I know we don't love them, but it does give us legal coverage. We can't guarantee that this is going to make employees happier. We can't guarantee that this is going to retain employees. We can't guarantee that this is going to make associations tens of thousands of dollars. So what they're asking for is just accuracy. “This is something that can help. It has been proven to help. It may help. It is better to help,” right? “It can help improve.” But we cannot guarantee happiness, joy, retention, health, etc. It just makes sense. But it was hard for me. But you'll see on the allutional.com homepage — we cannot guarantee that your identity will not be stolen, but we can better protect it. We can give you security and help you solve the issue if it happens. It's better protection than not, right? “This benefit is designed to help protect your identity and help you if the worst does come to pass.”

[13:50] Comparative claims require pre-approval. Comparisons to competing products require three strict elements before use — factual substantiation, supporting data, and written pre-approval. We've got that, right? So you know I've made you the comparison charts — comparing not only the BusinessSense to the HealthSense accounts that allutional both provides, but comparing each individual benefit that allutional provides in the package against the national leader, right? So that is covered. If you use what I've built, you're covered. But we don't say things like “we're the best, we're the number one,” right? It's all very objective, substantiated comparison. It is all publicly available information on the internet. There is no opinion about it. It is: “We provide the service, it costs this much from the national leader, you get this much the same or better coverage from us for this dollar amount.” So that has all been approved and is ready for you to use in marketing.

[14:56] Benefits are not automatic — say so clearly. This is covered in the disclosures in your allutional.com or agent tracking link. When they pay the $39.95, they are not automatically covered. There are steps that they have to take to activate their BusinessSense and/or HealthSense accounts. Everybody here — we've recommended that you be your own first customer and you acquire for yourself a BusinessSense account so that you A, have these incredible benefits, and B, understand the process. You have to sign up. You have to go set up your account. Just paying allutional doesn't set up your BusinessSense and your telehealth and your legal services and your dark web monitoring and your shopping benefits. There is an additional step. We do walk every single customer through it on the allutional end. But when you are talking to folks, just saying “all you have to do is pay the $39.95 and you're done” — it might not ever be a claim that ever comes up or you never say. But if it ever does come up in conversation, the requisite verbiage for the conversation is, “Yeah, after you sign up, you have to be onboard. It's very simple. They can help you if you have any questions,” etc. We try to make it as intuitive as possible, and it makes sense that you would have to do it, but we just can't make the claim that “pay and you're covered,” right? Because if they pay the $39.95 and then there's an accidental death or dismemberment issue and they haven't registered, they haven't completed their onboarding, they're not covered and they don't get the money, right? So it's just a claim that we can't make.

[16:41] All right, never use “free trial” or “risk-free” language. That's just how it goes. “No cost entry,” “risk-free,” “free trial,” “free look” — it's misleading. They do have to pay — $39.95 gets them in. If they are dissatisfied, we will refund their most recent payment, but it is not a no-cost entry. It is not risk-free. There is not a free trial, and there's not a free look, and it is a monthly obligation.

📌 Credit Product Language — Prohibited Terms

[17:16] Vanessa: Credit product language. Okay, so this is for credit-related services. Just because it is in the financial scope, these are site restrictions — phrases are strictly prohibited. We haven't used any on allutional.com. I'm sharing it here with you so if you have it on your site, you can make the change. Never pair these words with “score” or “rating.” You cannot “improve a score,” “enhance a score,” “boost a score,” “raise a score,” “increase a score.” You get what I'm saying? Nothing you're doing is going to guarantee — so you cannot claim — that you can improve, raise, etc., someone's score. They can monitor it. They can take action with the knowledge that they get from the monitoring to improve it. But this product does not in nature improve, enhance, boost, raise, increase — period. Those are no-no words. And we don't have it in any of our marketing, and I've never come across it in any of yours, but I have to tell you.

[18:15] Credit repair language is banned. This is not a credit repair service — it is simply monitoring, alerts, and reporting. So again — “credit repair,” “credit building,” “credit fix,” “repair your credit,” “fix your credit,” “credit standing,” “credit status,” and “credit rating” — these are red-flag no-no words. All right. Again, I haven't seen them, but I do have to communicate to you that we cannot use them.

[18:41] No tips or advice for credit improvement. So you cannot combine these word groups. You cannot give advice, suggestions, or instruments. We're not improving, enhancing, boosting, raising, increasing, and we cannot say that it is a “tip” in any reference to credit products. Again, I don't think anybody has. We haven't, but I can see how it could be used. It has never occurred to me, but in reviewing the compliance, I was like, yeah, I can see where somebody could — if they're trying to work an angle — say, “Hey, I've got some advice for you. This is — we can get some suggestions. Here's a tip,” right? But these are the words that we cannot use.

[19:26] Do not claim credit products improve or protect credit. This is really just reiterating all of the same. This service — the result of monitoring your credit might be that you yourself improve your credit, but the service itself does not improve or protect. The service does not prevent bad things from happening to someone's credit — be it that somebody stole their identity or stole their card or ran up fraud charges or their number got sold on the dark web. This service does not add points to their score, right? This is a service that provides tools that could result in protection, could result in improvement, but they do not directly improve and protect.

[20:16] And never suggest a credit score is always predictive of one's actual score. I don't really understand that, except to say that a score can change at any time, right? It fluctuates throughout the month. So using that definitive “always” — that's like using the definitive language that we talked about before, like “it makes it better.” Not just on credit, but on everything, right? “This will make your employees healthier. Your credit score is always predictive of one's actual score,” right? So those definitive words are just off limits. So avoid these descriptions — “manage your credit,” “managing your credit,” “credit management” — because you are not, this service does not manage anything, it simply does some of that reporting.

📌 Images, Logos, Trademarks, and Brand Standards

[21:03] Vanessa: All right. So images must represent diversity. We cover this in the allutional website. You can't, for example, make all of your images be old white dudes, right? So it makes good sense — it's good marketing to use diverse images that include diversity in folks. Again, all of the allutional marketing materials that we provide already do this. So it just comes down to if you are producing your own marketing website, flyers, etc., etc., etc. And actually the images that we've got are usable. And if you need help with images, just let me know.

[22:04] So logos and marks — no alterations allowed. This is pretty simple. You can't augment or alter the allutional logo. Don't sketch, recolor, crop, modify, right? allutional's logo is allutional's logo. And it can't be combined with other logos or images without prior written approval. So if you want to take, for example, the allutional logo and mock it up with an association's logo, you can come to me, we can talk about it. I haven't had anybody try to do this. And when we are working with associations, generally I'm the marketing representative that works with your association and I am the person working on the marketing materials with them. So this really shouldn't impact you guys. Just so you're aware — please don't use the allutional logo in combining it or editing it or filtering it, etc. You absolutely can use it, but use it as it is given to you.

[23:13] The registration and the TM symbol are required. This is all in all of the marketing materials I've produced for you. But if you make your own — the BusinessSense does require that little R with a circle. BusinessSense is always two words. InstaDeals is always one word, no space — it has a little TM. Shopping rewards — the S has to be a dollar sign. There's always a space between “shopping” and “rewards,” and there's always the little TM. Anytime you are referencing this in any kind of marketing materials, you must represent it this way. It is how it is on the home page. I got really good at making the — gosh, what's it called? It's like an exponent in math where it's up and off to the right — the itty bitty offset text. But if you're just having a conversation with somebody or emailing it, you can say “Business Sense” and you don't have to use a little R. But in your published marketing, it does have to be represented this way.

📌 Know Your Benefits Packages — BusinessSense vs. HealthSense

[24:16] Vanessa: Know your benefits packages. So we have done a lot of work providing you with this information. So we have the BusinessSense package document that is available to you inside your allutional dashboard, as well as the HealthSense. We have the comparison chart on the allutional.com homepage. We've talked about it in training, etc., etc., etc. The BusinessSense package is basically everything in the HealthSense package plus more tools that can benefit a business owner or business.

[24:48] The initial purchase — for the exact same price, everybody pays $39.95 — but for any person who buys an allutional account, the very first one by default is a BusinessSense account for a business owner. Even if it is a single person or a sole proprietor LLC, etc., they still get all of the same enhanced benefits for the business owner. The structure of allutional is for it to be a benefits package that takes care of the business owner first and then allows coverage for their employees. That was the initial structure of the company itself.

[25:31] Working with associations — the association has the ability to be structured as the association is the business, and their members are essentially enrolled in HealthSense the same way employees are. So that's why associations are able to head up an account with HealthSense individuals, right? So the individuals don't go through the business setup of enrolling employees or not, etc. But there's no additional charge for the BusinessSense features and benefits that the business owner gets. Everybody pays the same $39.95. So essentially the business owner has the benefit, the plus side of being extra covered with better, more comprehensive benefits than the employees — just as a perk, right?

[26:33] But everybody comes in and it costs $39.95 for everybody. The HealthSense differences are: it's less accidental death and dismemberment insurance. The BusinessSense has data breach solutions that the HealthSense does not. HealthSense does not have legal services. But if any employee wanted to have those services, they could simply go to allutional.com through your referral link and buy their own package. Like they absolutely have access to the same features and benefits if they wanna pay for themselves. There's no regulation or restriction that they have to prove that they're a business, right? They just have to start their own account. In the hierarchy structure of a business owner buying and then covering their employees, obviously the employee wouldn't be paying for themselves. So they don't have the allutional dashboard — they just have their HealthSense coverage. This is not a complete list. These are just examples. Alfred was asking, “Any reason mental health is not mentioned?” Reggie, it is part of telehealth. It's just not its own identifier.

📌 The Telehealth Rule — The Biggest Compliance Issue

[27:44] Vanessa: “This is not insurance” — when to use it. Anytime you're talking about telehealth, we hit on this at the top — this is the big one, right? Our partner is literally Googling the word “allutional,” finding all of the sites that have the word “allutional” on it that come up on search, and reviewing it to make sure that “telehealth” is not the lead, not the core, not the only. They're flagging any URL that has the word “telehealth” in it. And they're coming to us and we are reaching out to individuals that have that word. And then I have to reach out to you guys and let you know that if that's not updated or taken down, we have to turn off your link, right? And then once it's resolved or taken offline or your website is updated, etc., then we can reactivate your link.

[28:46] Now, as far as it being “not insurance” — admitting this disclosure of compliance violation — yes. I do recommend that you have that on all of your own sites, all of your marketing, etc. If you don't already, it is very, very clear on the allutional homepage site. So we do have it covered, but if our partner that's watching the sites sees it, that is something that they're going to come to us and have us address with you.

[29:18] Guy Sparrows — yes, okay. Guy, may I use this as an example because it is a perfect, perfect solution. This was the exact right fix. So we talked about it last week. So Guy said, “I had telehealth.bergstromgroup.com, right? Last week I just switched it to benefits.bergstromgroup.com. Does that work?” This is a perfect solution, right? It was easy for him because he had it on a subdomain, right? It wasn't his primary domain. I do understand and respect and sympathize with folks that bought things like “telehealthvanessa.com” — that's going to be tough. You have to buy a new domain because you can't use “telehealthvanessa.com” and market allutional. I mean, that's where we're at. So for that, you could go to “benefitsvanessa.com” and transfer the site or do a mass redirect. There are very complicated solutions and less complicated solutions, but the end result must be that when someone finds a site with the word “allutional” on it, it is not a telehealth-centric offer and there's no “telehealth” in the URL. And if you have any specific questions, please let me know. Thank you for letting me share that, Guy.

[30:37] All right, so insurance products require special disclosures, and since we are not insurance — well, telehealth is not insurance — so we're disclosing that it's not insurance, right? Telehealth is not insurance. However, the AD&D, cell phone protection, identity theft reimbursement — these are insurance. And these special program notes are on the allutional.com page, you can see what they are. Again, everybody comes through and buys through allutional.com. You can add these disclosures on your site if you want to, but it's not nearly the red flag for the partner as the telehealth stuff — but I do have to tell you.

[31:16] Many benefits require registration. Okay, so this goes back to the registration. Activation is not automatic, so don't claim that it is. Just paying the $39.95 does not automatically give coverage. They do require activation. This disclosure is on the webpage. And all of the onboarding materials — when we help people get onboarded, we do walk them through, right? Everybody here that's enrolled in the benefits, right? You remember — you pay your money and then like the confirmation reroute screen once you get in, it takes you in when you sync your account, after you've put in your information or added your employees, whatever — it literally opens your onboarding page and it says “you're not done.” So we try to make it intuitive. But the monitoring services, the credit services, telehealth, health discounts, shopping rewards, and more — very specifically the accidental death and dismemberment — are not covered until they complete their onboarding.

[32:27] Guidelines are updated regularly. So if I — if you have any questions, you can get updates. We can talk about specifics. What we're not gonna ever do really is require you to check with us on every little thing. We do this call right here to educate you on what are our absolute cannot-do's and our red flags. But I am personally not going to check every page of every website of every one of you that you make. Please don't send them to me. The restrictions are pretty clear-cut. You have to present this as a benefits package, not a telehealth product. The no-no words for the credit, right? Makes sense. I don't think that it's ever been an issue, but if you have a specific question, yes, you can come to me and we can talk it over. But no, you don't have to get every single piece of material approved.

📌 The Seven Compliance Commandments — Quick Reference

[33:30] Vanessa: Let's see — quick reference: the seven compliance commandments, right? There's no guarantees. This is where we say “it may help,” “is designed to help,” “can better improve” — can, you know. But we can't say “this will make your employees stay, this will save you money, this will improve your credit, this will improve your health” — those definitive statements we can't make. It's not automatic — clearly states if registration or activation is prior to accessing a benefit. Yes, we have all of those disclosures. But don't claim that, like, “Oh, as soon as you pay $39.95, if you get hit by a bus, you're covered” — those wild claims of automatic coverage shouldn't be made. And we take care of the disclosure and making sure that they do enroll. We've got follow-up protocols, etc., to make sure that once they buy, if they don't go through the process to complete their onboarding and registration, we reach out to them. We let them know. We want to make sure that they're getting what they paid for. They don't have this false sense of security that they're covered when they're not.

[34:32] No free trial. You can talk about a 30-day money-back guarantee, but don't call it “risk-free,” “no-cost entry,” or “free look.” This is not credit repair. Banned terms include “credit repair,” “credit fix,” “credit rebuilding,” etc. Separate words — never pair words “improve” or “boost” or “score” or “rating.” Very technical.

[34:56] Mandatory disclosures — “this is not insurance,” right? That is a strong one. If you're talking about telehealth, have that somewhere on your page, please. And protect marks — the registered trademarks, the TMs on the first mention of any brand. Never alter the logos. If you're doing the marketing, you can copy and paste it off of the allutional.com site if you need the formatting to get the little R or the little TM up off the top. Like the “shopping” always has to be a dollar sign. Can't run the words together if they're not supposed to be.

[35:35] And I'll have all of this published for you so that you can go through this whole slide deck. I'm just gonna save it as a PDF so that you can go page by page with it. And when in doubt, ask. We talk every Thursday. So if there's anything that you're gray about, you can let me know. You know, we can even have sessions where we go through and we review websites. If you want a check of your website live on the call and you don't mind sharing and being an example, we can go through your website together. We can. No, you don't have to get every single piece of marketing material signed off, written consent, etc., etc. You've got the information. It is pretty basic. The big thing is leading with “telehealth” instead of “benefits package.” So I know that that is clunky and a new development. And I do sympathize and empathize that fixing it can be a little uncomfortable. But we are compliance-focused, and this is the edict that we have been given. And so we're all in this together.

📌 Q&A — Commissions, Affiliate Pages, Domain Redirects

[36:49] Vanessa: All right, so that's what I've got for you today. Are there any questions about compliance? What we can and can't do? How to rock and roll moving forward?

[37:05] I think everybody's good, right? “The video on an affiliate page is not very dynamic. It references what people call allutional.” Yep, so that's a statement. Do you have a question, Alfred? “Should it always be in caps, all in bold?” Donald, remind me what you're referencing and I can check. I just missed when you asked the question. I'm sure it made perfect sense if I had caught it when you were asking, but now I'm going to rewind. I don't think we have a requirement that anything be in bold. “Was it here across these packages — the BusinessSense, HealthSense, telehealth, and health?” Wait, no. Okay, this — BusinessSense, InstaDeals and shopping rewards. Oh, “it is not insurance.” It doesn't have to be bolded. It just can't be like microscopic fine print. No, it doesn't have to be in all caps, doesn't have to be in bold — just included.

[38:23] Okay, so Alfred, you're asking — why would we want to share — okay, you're afraid that you're going to get bypassed for a commission. Is that what you're saying? If they call allutional, this is client management. You'll need to let them know if they have questions to talk to you, right? allutional is the end-all, beat-all support for all customers, right? So if you're in a sales cycle, you have to establish yourself as the person that they talk to if you are afraid that they're not going to put their name in on your website. But we cannot — and this is compliance — obfuscate a customer's ability to reach out to us, right? If you don't want to use your allutional.com, your agent link as your lead capture, if you want to build your own website, right, and capture a lead on your website, and then talk to them and get them ready to convert when they're ready to buy, then you give them your link and they enter their name and email so that they don't have any questions before they're presented with the ability to call allutional. You can do that. So it really comes down to what you're comfortable with in your marketing. Does that make sense?

[39:58] Yep, Alfred — so if you aren't comfortable with sending people to the allutional site, that's totally fine. If you feel like you're competing with allutional in that sense, you can build your own website and drive all of your traffic there, don't mention allutional, and do all of your own conversion, capture the lead, and then when they are ready to pay, only then share with them the allutional site — and then that solves your problem. But we cannot not share the allutional phone number, the allutional support, the allutional contact information. We cannot take that off the website. Because we gotta stay compliant too, right? And at the end of the day, allutional is servicing the customers and they have to be able to reach us.

[40:57] So, all right. Oh no, Reggie says “GoDaddy couldn't redirect — that's my original domain. Are they gonna help you clone it? Why can they not redirect?” Never heard of that. But you are gonna use “benefits” — very cool.

[41:20] Well, all right, everybody. If I've answered all of your questions. You know what? Reggie, did you build it on WordPress? Well, I'm glad it helped, Donald. We just wanna be transparent. Okay, so Reggie — so here's what I'm thinking. If you install WordPress on the original URL that you don't want to use anymore, right, install WordPress — WordPress has redirect plugins, and you can from WordPress say “if anyone lands on the home page, redirect to the new domain.” And so that way, any published marketing materials you have of that old domain will redirect to the new page. You don't need GoDaddy's help. And then just use the new domain moving forward. But at least that way you don't lose traffic if you've already published — like maybe you have social media posts or emails or flyers with the old link, right? So it's more of a manual fix. There's probably a more elegant way to do it. I just don't know. The only way I know to build a website is with WordPress. And so that's what I would do as a workaround. Maybe ChatGPT has a better idea.

📌 Wrap-Up and a Personal Story

[43:00] Vanessa: Thank you all so much for your time today. I know this isn't the most exciting of topics to cover, but we got to do it. Thanks, Alita. I am feeling better. I know I still sound a little congested, but I am feeling so much better. I had to go to the DMV this morning to renew my license. It was my 10-year, so my birthday is coming up in May. And okay, I'll tell you a funny story. When I went to renew online, which you can do now on your phone, they make you turn on your camera and they verify that the person renewing the license is the person in the license, right? Most of you know my story — I've lost a bit of weight. I've lost 270 pounds. And so my facial recognition failed. They would not renew my driver's license because they did not believe that I was the same person. So I had to go in, in person, and prove myself with my birth certificate and my social security card and my old license and my proof of residency so that they would take a new picture and give me a new license — which is the most rewarding inconvenience I've ever had in my entire life.

[44:23] Thank you, Alfred. Yep. So Brian — you know, I told him I had to take this morning off and that, you know, I would do everything I could to be back in time for our call today. And he was like, “Congratulations, what a great bad problem to have.” So I've got my new license coming. I think I'll post my old and my new. What's honestly, what's also really hilarious is that I lied about my weight 10 years ago, but the weight I am now is the weight I lied about then. So I think I'm like five pounds less than what I claimed 10 years ago, and so like the pictures are dramatically different, but the joke is that I lost five pounds when you look at the weights listed.

[45:17] Yep. I'll get a — thank you. Yes. Oh, heck yeah. Alfred — Alfred's on his journey too. That's almost 100 pounds. Okay. And I'll say to you what everybody said to me — that's almost a whole person. You've lost a whole person. And now I like to say I've lost a fat person. Yeah, when I lost more than my kid weighed, that was a fun day. All right, well, thanks everybody. Thanks for letting me chit-chat with my little funny story. I appreciate it. And thanks for spending your morning with me. I will get this replay posted, and I will save the slide deck as a PDF so that you have the tangible — like you can use it for your own reference. But remember, these are the compliance requirements for allutional as a whole. So the stuff about writing, etc. — allutional already has that in writing. I don't need that individually from you. All right, that's the only caveat. But then you can follow these guidelines if you are making your own marketing material. So that's all it is.

[46:25] All right, Steve — fellow Taurus, happy birthday in May. Thank you, Guy. Thank you everybody for participating. I hope you have a great, great week and we'll see you in the next call. Talk soon, bye-bye.