[0:00] Good morning. How's everyone doing? Audio okay? Video okay? You are good. Let me know. All right. Connie says good. Oh good. Loud and clear. Thanks, Guy. I appreciate it. Let me balance all my screens. I don't know if you guys have ever been on the stage of a GoToWebinar. There's a lot of stuff to pay attention to when you're running these all on your own. Now I know why Brian always had me as his wingman behind the scenes. Yeah, typing too fast, Connie. Oh, that is the story of my life. Uh-huh. Hey Reggie. All right.

[0:48] Yeah, when you know, when I first started with Brian, when we moved from the mortgage industry into training and courses and stuff — well, first of all, I refused to ever talk on the internet. I was terrified. You people intimidated me so much. You never heard my voice. I was always just clacking away, chatting. And he's gradually insisted — nicely insisted — that I speak. I learned how to manage these myself. When I say that he nurtured me or mentored me, I do want to absolutely clarify that he drugged me kicking and screaming every step of the way. He believed in me in ways that I never believed in myself. I think that one of Brian's greatest gifts is seeing the potential in people and helping bring it out. In another life, he absolutely should have been a college professor. He is gifted.

[1:56] I just chit-chat a little bit letting everybody log in. I know folks that get the reminder at 11 and run, take a little bio break. I have my reminder set to 10 till, so I try really hard not to make you guys wait on me, but we are ready to get going as soon as the attendees level out. I can feel confident that we're here.

📌 Workshop Introduction — Association Email Campaign Overview

[2:23] Vanessa: All right, so what we're going to do today — as promised last week — we are going to continue to workshop the three-touch call-to-action reply emails, but we are going to focus on targeting associations today. All right, so I will be relying on you guys for input, but we will practice with — I use a free version of Gemini so that everybody — so it's accessible, right? I'm not gonna come here and say, okay, you have to spend $200 a month on this crazy expensive AI to get results, right? We're gonna use the free version of Google Gemini, and I will share with you the prompts that we work on together, that we developed, and the email sequences will be added to the members area so that y'all can use them with your association outreach.

[3:21] So everybody is good? All right, so we're gonna present a win-win value proposition that creates non-dues revenue per partner. So that's the approach we're going to take when we start talking to the associations with these emails. Full disclosure, I wanted this to be as real as possible. I have not practiced with this. I have not entered a single prompt into Gemini. I have not even attempted to write these emails yet. So we are going to be doing this truly, truly together, learning from the ground up. And our goal is, of course, to move beyond the one-time commission to build predictable monthly wealth, revenue, recurring. And that's not just for you, right? You are delivering a benefit to these associations. You're not selling them anything. You're not asking them for a penny. You are bringing to them an opportunity for them to generate more than decent income — you know, they could in essence augment their dues revenue by a lot. Okay, all right, so let's jump in.

📌 Live AI Workshop — Building the Association Email Campaign from Scratch

[4:52] Vanessa: Okay, so we want to — I want to write a three-to-five sentence email to associations such as chambers of commerce or professional groups, offering them the opportunity to partner with me and the company, the benefits company Illusional, where they can offer the benefits package to their members — counting what we say about typing too fast — and earn a non-dues revenue commission each month. The business can be found — I don't want to say this — Illusional.com is the partner site. The benefits we offer their members are — let's go grab that benefits chart. I won't take everything, but let me add up — the goal of the campaign is to have the contact reply to me for more info. All right, a three-to-five sentence email. Okay, a three-touch campaign consisting of three-to-five sentence emails, right? We want three to five sentences and three emails. The goal is for a reply. All right, any other ideas? You want to see what this does? Oh, we have to say the tone. I want the tone to be business casual. All right, let's see what we get.

[8:11] All right, I'm gonna pull up a Google Sheet so we can — all right, let's see. Association and Illusional Partnership 3-Touch Email. Okay, tab one, we're gonna say prompts. All right, so what do we get? Oh, I can tell you right off the bat, I haven't read a single word. This is too many sentences, this is too much text, right? Already too long, but let's just start here and see where we go. “I've been following the work the association is doing for the local business community and wanted to reach out regarding a potential partnership.” Okay, I like that — personalization relating to the association. “I work with Illusional to help associations provide comprehensive health and business packages to their members at a very low cost. By partnering with us, the association can offer these high-value benefits while earning a monthly non-dues revenue commission for every member who signs up. It's a simple way to increase member retention while adding a new stream of income to your budget. Do you have a few minutes?” Okay, so like the concept is good, the principal message is good, it's just way too many words and it feels too salesy.

[9:38] So “I wanted to follow up on my previous note — our plans, BusinessSense and HealthSense, offer members everything from” — okay, and then we start listing benefits, okay, that's great, but I do want this to focus more on the benefits of the association, right. “I'd love to send over a brief overview.” Okay. And “I'm reaching out one last time to see if you're interested in exploring a partnership. Many associations are currently looking for ways to provide big-company benefits to their small business members without the big-company price tag. You can see from the full breakdown.” Okay, so not perfect, kind of a rocky start. So we'll say prompt one — don't love it, but let's see.

[10:37] So we can change it. So I want to say, I want to focus more on the benefit to the association. They can earn $3 for every member they enroll. It costs them nothing to participate, and the Illusional team provides — let's call it — unlimited marketing support to help the association reap maximum reward. Make the tone 50% more casual, and this is far too wordy — keep it super simple, right? Any other feedback? Should we include the name Illusional in the first emails? I thought one of the training videos said for us to hold back on the — we use Phyllis. I don't recall that. The only rule with Illusional is that you cannot represent yourself as being Illusional. Like your domain name can't be IllusionalTelehealth.com or IllusionalBenefits.com — or, you get what I'm saying? So I don't have any issue citing Illusional from the start. Okay, all right, so here's my second adjustment prompt. Any other feedback, things that you think will help us make it better on this next pass?

[12:34] All right, so let's see what we get. All right, let me copy this while it's thinking. Prompt one, adjustment one — and y'all know what I mean by adjustment, right? Oh, that the adjustment is, it's not a fresh prompt, it's a follow-up in the same conversation, right? Okay, so we got an email. Already looking better, right? “I'm looking to partner with a few associations that want to add a new revenue stream without any extra overhead. Through Illusional, you can offer your members a full business health benefits suite for just $39.95, and we'll pay the association $3 per member every single month. It costs you zero dollars to participate and we'll handle the marketing support to get your members enrolled. Open to seeing how the math looks for your group.” Okay, I like this better. The subject line — “no work factor, zero cost revenue for you.” “Following up on my last note about the Illusional partnership — the best part is that my team provides unlimited marketing support. We basically do the heavy lifting to help you maximize the monthly $3-per-member commission. Your members get $1 million ID theft protection and telehealth, and you get a growing check every month. You have two minutes for a quick brief on this.” “One last thing — I don't want to be a pest, but I'd hate for the association to miss out on an easy non-dues revenue source. You're interested in a plug-and-play way to earn more revenue while helping your members save on benefits. Let me know, no worries at all. You can check the details here.” Okay, we definitely don't want to — the action is always and only requesting a reply. In the third email, we want to pivot the message to address that I could possibly not be reaching the correct contact at the association. If there is someone else I should be speaking with, please let me know, or CC me, or let's see — forward them this email and CC me.

[16:02] Three — make the messages even shorter, punchier, no long sentences, or too much detail. Use the term “non-dues revenue,” not “commission,” and emphasize ease of use and no-effort-required marketing. I'll take this over to adjustment two. I'll generalize thinking, okay, see — we're getting there.

[17:12] Thank you. Alita says, “This process is pretty amazing, really.” I agree, and I think AI, when used correctly, is going to just — I think it's great. I also think it's kind of making me dumber, because now I don't think in terms of finding a solution. I now find myself thinking in terms of writing a prompt to get a solution. So that's a little dangerous, but I'm self-aware enough to know that maybe I need to pull it back a little bit and remember to try to solve my own problems.

[17:39] Would it be okay to give a link to a landing page that triggers a reply or a calendar link, Alita? You absolutely can give a link. Okay, so we've talked a little bit about this, and I should have done this at the top of the call. We've got everybody here now. So now might be a great time — or while we're thinking about it — there are no wrong ways to do this, you just have to find the way that works for you. If you want to do cold email and never talk to a client and never deal with a reply, you absolutely can do a link. I'm not saying to stop doing that, okay. If you want to send Facebook messages to businesses with a link instead of trying to engage in a conversation with them, you can do that. If you want to send postcards, if you want to do flyers, if you want to do cold calling, if you want to do whatever you want to do, you can absolutely do it. We all know that those ways of marketing all work when you work them.

[18:48] Okay, but what we're talking about these past couple of weeks is I have found a process that worked incredibly well for us. The reply rate was 7.7%. And when you think about what a reply means, it's better than an open, it's better than a click. Someone opened your email, read your email, clicked reply, and then used their real-life fingertips to type you back a message saying, “Yes, I'm interested.” Like, that is one of the top 10% hottest leads that you can possibly get. That's what we're talking about — if this methodology is one you want to pursue, this is how we can do it. You do not have to. If you are not comfortable dealing with a reply, if you are much more comfortable sending them to a landing page, your Illusional link, sending them to a Facebook group, sending them to a webinar invite — however you want to market this, absolutely run with it. Okay, whatever is gonna get you the best results. But I'm not ever gonna gatekeep when I find something that works like gangbusters — I want to tell you all about it. And so that's what we're doing.

📌 Refining the Association Emails — Adjustments and Iterations

[20:15] Vanessa: Let's see, okay, so we've made another adjustment where we said, with a slew of changes, right? We said, don't give a link. In the third email, we wanna pivot to finding the right person to speak to, and make the messages shorter, punchier, no long sentences, it's way too much detail, and don't use the term “commission,” use “non-dues revenue,” okay? “Easy revenue for the Atlanta Chamber of Commerce. Hey, I'm looking to help the Atlanta Chamber of Commerce generate new non-dues revenue with zero overhead. We offer your members a $39.95 Business Health Benefits Suite, and you earn $3 per member every month. It costs you nothing, and my team handles all the marketing for you. Are you open to a quick reply to see how this works?” Okay, so with just three iterations, right? Initial prompt, one adjustment, two adjustments. We've got it. I think this is really, really good. I wanna hear your feedback, hit me up in the chat. I want your criticisms, rip it to shreds. Let's make it better, all right?

[21:18] Follow-up email — so if that one was sent on Monday, for example, we could send this one on Tuesday. “Zero effort revenue. Following up on my note about the Illusional partnership — my team provides unlimited marketing support so there's no heavy lifting on your end. Your members get 24/7 telehealth and a million-dollar ID theft protection while you build a recurring revenue stream. Worth a brief chat, right?” And the subject — “last, right person.” “I haven't heard back so I may have the wrong contact for the Atlanta Chamber of Commerce regarding non-dues revenue projects.” Okay, this pollen has got to give me a break. Tell Mother Nature I'm on a webinar, sorry. Sorry for the sneezes. “If there's someone else I should be chatting with, could you let me know or CC them here? Otherwise, just let me know if you'd like the details on the $3 monthly member payout.” All right, I like it. I like it. “No staff, no time, no problem” — I like that.

[22:17] Let's do this. Is it gonna let me copy? All right, I might have to type it in. All right. This is great. We're on the right track. I want to give an example to illustrate the $3 per member. Like, if you have 1,000 members, you could be earning up to $3,000 per month. And then for — which — no staff, no time, no problem. Let's see. For email two, use this subject line, adjust content to be cohesive. And that is — “No staff? No time? No problem.” I'm not gonna do an exclamation point. Google doesn't like exclamation points in subject lines. This is a little tidbit. Let's see what it does.

[23:46] Are there any case studies yet we can share? Yes, I actually wanted Tom and Tim to come on and talk to you. They have been in Wisconsin at the Wisconsin Tavern League Association. They flew out there this week. The Tavern League was participating in a convention, and they gave Illusional a table with the Tavern League. And so Tom and Tim went out and worked with this association at the table. We made special flyers and pins and swag and grab bags and went out there and were helping. I think it was a table at the Tavern League's event. So it wasn't recruiting new members for the Tavern League, it was showcasing the benefits of being a member of the Tavern League to their members, I believe is what it was. I wanted them to come on and tell you how great they did so that we could, you know, flesh out that case study. But literally Tommy got in at two o'clock this morning and he's like, “Vanessa, I cannot, I cannot be on your call.” Alita, yes — Tavern, T-A-V-E-R-N, like a bar, a tavern, the Tavern League.

[25:08] All right, so let's see what we've got. “I'm looking to help association names generate new non-dues revenue with zero overhead. We offer your members a $39.95 business and health benefits suite that rivals plans costing” — okay, I love it. “You earn $3 per member, meaning a thousand members could bring you up to” — let's not make promises — “wording should be more ‘could bring you up to'” — right. All right, “We offer your members a $39.95 business health suite and you earn $3 per member. For example, a thousand members could bring you up to $3K per month. Are you open to a quick reply?” Yes, Gemini did a good job. All right, follow-up — “no staff, no time, no problem. Following up on my last note — I know your team is busy, so we handle all the marketing for you at no cost. Your members get 24/7 telehealth, $1 million ID protection, legal plans, and much more for a fraction of retail costs, okay. It's a powerful retention tool that could also bring you up to $3K per month for every thousand members.” Okay, I like that — “for every thousand members.” Okay, worth a quick reply. “I haven't heard back so I may have the wrong contact. If there's someone else I should be chatting with, could you let me know or CC them here? Otherwise, just reply and let me know if you'd like the details of the $3 per member payout and how we help member retention.” Okay, so they really downplayed the member retention, but I see what they're doing.

[30:33] The heavy hitter is financial benefit to the association first, the second email is benefit to the members, and then the third note is membership retention to the association. So they bookended benefits to the association with benefits to the members. It makes sense. It makes sense. I love the phrase “powerful retention tool.” They didn't use the term “powerful retention tool” — so let's say they — Gemini — use the term “powerful” and let's not capitalize it because I am doing “powerful retention tool.” And for this, I like this for the sign-off — I don't like the phrase “worth a quick reply,” do something else. Let's see. Oh, they did say in the second email — it's — oh, they do say it's “powerful” — which I see, I missed it, I went too fast. All right, so “I'm looking to help, we blah blah blah it was your overhead, we offer your members — have a moment to see how this works?” Okay, so they adjusted the sign-off. That's the only change. I like it. I like it, all right?

[32:09] So next — “It keeps members loyal while potentially bringing you up to” — all right. That's good. “This is a powerful tool giving members telehealth, legal plans, and much more. Okay, should I send over more info?” “I haven't heard back. I may have the wrong contact. Is there someone else I should CC here? Otherwise, just let me know if you're interested in the details on the $3 member payout and our powerful retention tool.” Okay. What do we think? I like this one. They did do it in the past. Yes, Alita likes it too.

[32:47] Randy, you have been talking a lot to associations. What do you think about this email campaign? Guy says, “You have a recommendation on what to send over for more info.” Yeah, yeah, yeah. So let's see — we can do, of course, you can send them to your page. You can share any of the marketing materials. We've got flyers and pamphlets and brochures, etc. in the members area. You can share with them — let's see, we have a comparison — what did I name this? Telehealth comparison? I have the links in the members area, I just have to trust my brain on this one. Yep, so you can share this, show them about the members.

[33:42] Let's see, “Do you always put an opt-out link or a message at the bottom giving them a chance to stop emails, Kenneth?” Yes. If you are hand-typing these emails and you're not using a CRM — like Constant Contact or Instant Reply or a mail — like if you're not using a service and you're just individually sending the emails, you could manually do that. You can type in any service you use where you are, like loading a list of a thousand names and sending emails through that list. It has a signature — every single tool with an opt-out button. If you're using a service, that's going to be taken care of for you. That's part of the CAN-SPAM compliance. If you are interested in learning more about cold email marketing, Brian does have the Small Batch System training course that also includes one of those CRMs, a tool to do cold email marketing, and we help you stay completely compliant and everything. As a Small Business Advantage member, Brian does give you that course for free. So if you have any questions about successfully using cold email, either to send a link or to send these messages, please let me know. GetSupport.biz and I will give you the Small Business Advantage course for absolutely free. You know what, I keep saying absolutely free. There is an optional done-for-you service that is a monthly recurring, so the course comes in at a dollar. But you don't have to keep the done-for-you services if you don't want them, and so you get the whole course for just a buck.

📌 Following Up After a Reply — Strategy and Real-World Examples

[35:44] Vanessa: But yeah, we'll give it to you. So these emails are good. One thing to remember is to be consistent and follow up, along with phone calls, follow up. It just takes a connection with someone who is interested and/or likes your approach or personality. Many people at the conference were wide-eyed. Randy, that is excellent. Very good. So if you get any fish on the line — is what I'm hearing Randy say — a nibble, a wiggle, a reply, anything. You see a sign of life, keep at it. Really, this world is so crazy noisy. I am — I consider myself, and this is not a brag, it's not a positive — a super consumer. I am a sucker for good marketing. Facebook, Instagram reels, they have my number — the algorithm, oh, they know, they see me, right? But I still — like I might see something and absolutely want it, be ready for more information, but then it escapes me. There's sort of a firehose deluge of information and offer and data that I just forget, right?

[36:56] So my rule for marketing is I will follow up relentlessly until you make me stop, right? And you make me stop by buying what I'm selling or telling me you're not interested, right? I'm never just going to assume that you're not interested and stop talking to you about it. I require action, right? So while we're writing these three-touch email sequences, that doesn't mean that you send these three emails and then never follow up again, right? Just make another sequence, right? Especially if they reply and you're talking to them — they go into a whole other category. Those are people that you know — I'm calling every 48 hours, right? “Hey, let me connect you with the CEO of Illusional.” “Oh, let's put together a demo of the marketing materials we can do for you.” “Here's an example of a flyer that we did at a trade show with the Tavern League.” “Here's an example of the email campaigns that we can write to send to all of your members.” We are working to make these people money. Yeah, we will benefit also, but our goal here — 100%, honestly, truthfully — is we want to help these associations make money. There are other motivating factors, it is not completely altruistic, but the end all be all is everything we're doing is with the end result goal of making these associations money. And if we can convey that and get that across to them — we aren't asking you for anything except to partner with a reputable, trusted, incredibly beneficial-to-your-members partner and give you money.

[39:02] This falls under the category of “it's too good to be true.” But one thing — we had a conversation with — it was a plumber association. I was speaking with her — Lynn is her name — and I was speaking to her and she said, “You know, we're not one of the bigger associations. We've got, you know, 2,500 members but we're just getting started, and we want to branch out, but what we're struggling with is delivering value to our members. Why should they pay us, the association, these monthly dues? What do we deliver to them to make them want to pay us?” right? And their struggle is they have to remain profitable. So they can't spend all of their dues revenue on providing benefits. Then what's the point, right? So our ability to provide this incredible value, right — the only way you can get these benefits is by being in this association, this association partnered with Illusional. Being able to augment and make these benefit packages for their members be so much more impressive, and it costs them nothing. They have zero investment. They don't even have to pay their staff to do the work to get the word out. We will do everything. We just need their yes, right? The hardest thing they'd have to do would be handed over their membership list, phone numbers, and email addresses so that we can get to work for them, right?

[40:49] So these emails, these short, spunky, funky, three-to-five sentences, they aren't going to convey everything. It just took me seven minutes to emphasize, okay? What they can do is spark interest, to get their attention, to get them on the phone, to get an email conversation going, right? Because once you have them and you are able to put that passion in your voice and you're able to say to them, “This is a mutually beneficial symbiotic relationship, but we need your connections, but we don't need your money, and we don't need your time, and we don't need your energy, but you are the gateway for us to provide the service to your members, you reap the benefits” — your ability to say that and convey that, because you got their attention with these emails, that's the ones who punch here.

[41:42] So Guy says, “You have a recommendation on what to send them for more info.” If you've got somebody that's willing to talk to you, I wouldn't send them more documents. I would try to get on the phone with them, right? So if you are calling these associations — if you have these associations' email addresses, you probably have their phone numbers, right? When this person replies to you, you probably have their phone number in the signature line. I would just call them. I would definitely try to set up a time to have that conversation.

📌 Resuming After a Brief Interruption — Final Emails and Closing Thoughts

[45:24] Vanessa: I'm literally — I have my cell phone on speakerphone in front of me. I'm so sorry, guys. Yeah, Brian called me and I had to text him and tell him that we're still on this call, and then I completely lost my train of thought. What's the last thing we heard? Okay, so we were talking about the subject line for the first email sequence is “deliver value to your members.” I like that, Alita. I mean, all of these tweaks are just fantastic.

[45:52] The first thing is what to send after they reply. So I wouldn't necessarily just drop them more papers — did y'all hear me say that? That you'll probably have their phone number in the reply to their email, and just pick up the phone, right? But this isn't for everybody. If you're not comfortable having the conversation, if you don't feel like you can convey that heartfelt message of this being a symbiotic, mutually beneficial relationship where we do need them to be a conduit to their membership, but we don't need their effort, their time, we don't want their money, we just want to help them while they help us — if that's not a conversation that you feel you can have, let's reply back and say, “Let's get you a demo, right? Can I send you — here's an example of flyers that we can make and customize for your association that you can send your members. Here's an example of a mailing list that we would send your members. You can review all the benefits that your members will get here. Do you have any questions about the commission structure, right? Every single member that wants to sign up, no questions asked, you get $3 every single month that they remain a member, will pay you directly.”

[47:14] Figure out what their problem is that you can solve. Let them do the talking. Randy will probably tell you — once you can get somebody's attention and they want to start talking about themselves, it gets real easy to just jump in and be like, “Oh my gosh, yes, we can solve that for you.” The last association I was speaking with — I mentioned her earlier — Lynn, her big problem was they needed to enhance member value, but they didn't have any money and they were a very small team. So I leaned hard into, “Lynn, I've got you. I've got a history in marketing as well. I'm going to make you flyers. I'm going to send you emails. I'm going to help you. We're not going to burden your staff. Whatever you want, I can do it. You want a video? Do you want postcards? Do you want a social media graphic campaign?” — really tapping into what she had expressed, what was relevant to her, that she had a history in marketing, and that she needed to add value, and that she didn't have a budget. Boom, I knew exactly what to do. So that's the key — let them tell you, and then address it.

📌 Sharing the Campaign Document and Small Batch System Q&A

[48:27] Vanessa: All right, any other questions? Yeah, we went back and forth a lot with this. So I'm just going to copy — can I copy the whole thing? I don't know if it's going to cut off on those longer prompts. Let's see. Can I download this entire chat as a first step? All right, I'm going to see if I can share this. All right, so let's get down and say “final email.” I thought you could share. Can I share this chat? Very helpful information and throughout the process I learned some new tips and tricks. You're very welcome, Alita. All right, share icons usually — do you guys see a share? I might just be — I'm not sure. All right, well then I will just take the time and I will copy and paste it and piecemeal it over and over. But let me get you this to share with everybody today. Anyone with a link, a view, copy link. All right, so the Association Illusional Partnership 3-Touch Email Campaign in the chat for everybody. Good, okay.

[50:56] All right. Well, I'll keep working on it, and I'm going to get it all for you so you've got everything. But I mean, you guys see the concept. So it's not that my words are magical, but I do know that the adjustments that we work through are really beneficial. So I will go through and copy all of these blue boxes, and I'll list them out for you just for inspiration. But I would love to see in the Facebook group if you guys could put together your own campaign — what are the instructions, the prompts, the adjustments that you made that really shifted the email themes to be where you really wanted them — and we can add that to the workbook, the worksheet. Absolutely. Yeah. And like if you guys get a winning email campaign out of this, you know, you can obviously tweak it after you've produced it, right? If you don't like this one word or that or this other, you absolutely have edit ability when you get to the document. I'd love to see them.

[52:05] But so I will compile all of this and share it in the members area with the recording of today's call. Can we tell them that we provide unlimited marketing support? Do we have any dollar revenue success stories yet? Regarding Small Batch System support — told me it was free for one week, then $197 a month. Okay, Kenneth sent me three questions, so I'll answer them. Kenneth, yes. The Small Batch System is a dollar, and then it is $197 a month. That is the optional done-for-you service that I mentioned. You don't have to keep them. If you want to cancel in the — you come in for the seven days, test everything out for seven days. If you don't want the done-for-you services, just send in a ticket, we'll turn off your billing. But the done-for-you services are very, very extensive and we have a full-time staff that provides them, so there is a hard cost associated with it. So if you don't pay the $197, then you don't get the done-for-you services. So if you don't want the done-for-you services, just cancel that. You keep the course, okay, and you absolutely can do all of it yourself, and I teach you how in the course.

[53:12] All right, another question. Do we have any dollar revenue success stories yet? Yes, and that's why I wanted Tim and Tom to come on and talk about it. I don't have that data to share, right, but we're gonna share those through the Illusional guys. And can we tell them that we provide unlimited marketing support? I mean, within reason — I'm not gonna make a television commercial for these folks, right? So “unlimited” is a nebulous word, right? So you can say “extensive,” “terrific,” “incredible,” “amazing marketing support,” “thorough marketing support,” “ongoing marketing support” — “unlimited” is just risky, right? But once you get them on the hook and then we start having the meetings with the Illusional team, that's where I jump in and I start telling them the specifics and working with them on branding. Randy, are you still here? How could you explain or describe the marketing support we have given the Tavern League?

[54:18] Remember, for the Tavern League, we had the CEO and CFO of Illusional get on a plane during this tumultuous time at airports, fly to Wisconsin, and participate for days at this conference. Marketing support, right? We had custom flyers, front and back, multiple pages. I don't think we've gotten into email marketing with them yet. Randy, correct me if I'm wrong. I think Randy might have signed off. The word “unlimited” can have an asterisk by it, but we provide pretty darn good marketing support, that's for sure.

[55:02] Randy says, “It was terrific. Tom and Tim were a big help.” What about Vanessa? Vanessa was really hard on that too. I'm just raving, yeah, I'm just raving. All right, everybody. Thank you so much for helping make this workshop, this working session so successful. I will get it all shared for you. And Randy said — it's confirming you're right — “We have not made an email campaign yet. We're waiting on the conference list, and then we're gonna work on it.” So all of the names that we've captured at the conference, we're gonna market directly to them. Fabulous, what a great plan.

[55:39] All right, everybody, I hope you have a great rest of your day, a great weekend. Happy Easter if you celebrate. We will be back — the offices are open next week — so we'll be back on our call next Thursday. Happy Easter, yep, happy holidays, happy spring. Wonderful, all right, thank you so, so much, everyone. We'll see you next week, bye-bye.