Welcome Back + Call Setup (2026 Kickoff)
[0:34] Vanessa: Hey, everybody. I've just been yapping away on mute. Happy New Year. Welcome, everybody.
[0:40] Vanessa: Our first call back of 2026. Thank you for joining me today.
[0:44] Vanessa: Hey, Guy and Fred and Donald and Mark and Randy and Ken and Reggie. Let's see. Sheldon. Hey. Hi, Steve. Another Steve.
[0:54] Vanessa: We got Steve B and Steve M and Thomas and Wendy. Thank you for jumping right back in.
[1:00] Vanessa: Getting the new year started off strong.
[1:05] Vanessa: And if everybody can hear me and see my screen, people are still popping in.
[1:12] Vanessa: I did post in Facebook, send the email, make sure everybody know that we are kicking back up.
[1:16] Vanessa: So I just wanna give everybody a minute or two to log in so we don't skip over anything.
[1:23] Vanessa: Continuing in our lessons based on what you would like to learn about from my Facebook poll.

Topic Overview: Cold Email Marketing + Done-For-You Campaigns
[1:30] Vanessa: Today we are talking about using cold email marketing with the done for you email campaigns that are provided in the Small Business Advantage course.
[1:42] Vanessa: And of course you can also use your own emails if you're writing them yourself.
[1:46] Vanessa: So that's what we will be talking about today.
[1:47] Vanessa: If you are completely comfortable with cold email, then I will not be offended if you take your day back.
[1:55] Vanessa: If you don't need this lesson, go do something more productive.
[1:58] Vanessa: If you do need this lesson, if you have questions, that's what we're here for.
[2:03] Vanessa: Happy New Year, Reggie.

How Questions Will Be Handled (Chat + Q&A Flow)
[2:05] Vanessa: So as we go through, if you have questions along the way, please pop them into the chat.
[2:09] Vanessa: I see Nikki's here with me.
[2:10] Vanessa: Hey, Nikki, thanks for being my, as always, fantastic wing woman.
[2:15] Vanessa: She'll be answering questions too.
[2:17] Vanessa: I'm gonna try to stay very close to on topic.
[2:19] Vanessa: So if you post a question that isn't in the vein of what we're talking about about that moment, with email marketing in today's lesson, I'm not ignoring you, but we're just going to try to keep it tight and make it make sense on the replay.
[2:34] Vanessa: And then I will circle back at the end of the presentation and I'll answer any questions that I didn't answer along the way.
[2:42] Vanessa: All right, so I might ask you to repeat your question.
[2:44] Vanessa: If you post a question and I don't answer it, no need to post it five, six, seven, eight over and over.
[2:51] Vanessa: I'm just, just trust that I'm waiting till open Q &A at the and then I'll ask you to then post it so I can answer it for you there.
[2:57] Vanessa: So all right, is everybody raring to go?

Starting the Session + Housekeeping
[3:03] Vanessa: My attendee clicker has slowed down.
[3:06] Vanessa: It's not, it's that point in the popcorn microwave where you know if you wait too much longer, it's gonna burn.
[3:15] Vanessa: So I think we've got everybody.
[3:18] Vanessa: Okay, we're gonna get started and if folks join late, I won't do much of a recap, but I will say we can watch the recording, all right?
[3:29] Vanessa: And Kat, I got your message, I got your ticket, so, but you're here.
[3:36] Vanessa: So I wanted to make sure we get you what you want.
[3:39] Vanessa: So I'll reply to your ticket and we'll make sure I take care of you.

Why Cold Email Works (ROI + Small Business Behavior)
[3:43] Vanessa: So today we're talking about cold email mastery, selling telehealth to local businesses using cold email using our done for you templates to generate that recurring revenue. So why cold email?
[3:59] Vanessa: So if you're here, you probably met me and Brian through someone sending you a cold email, right? It just works.
[4:10] Vanessa: Tried and true favorite.
[4:11] Vanessa: If you use it correctly, email can get you the biggest invest ROI, because it's essentially pretty free. Right?
[4:23] Vanessa: I mean, there are hard costs, you have to have a domain, etc.
[4:25] Vanessa: We'll get into that. But it works.
[4:28] Vanessa: So I really want to help support you knowing how to use cold email as a tool.
[4:36] Vanessa: So small business owners are busy, they don't scroll ads, they check their email, right?
[4:41] Vanessa: They're probably not watching Facebook all day long, getting caught up and going down a funnel.
[4:49] Vanessa: But if you can connect with them personally and show benefit and value quick and upfront while they're in their workspace, their work email, you're gonna get their attention.

The Problem + Positioning (Benefits Consultant, Not Salesperson)
[5:02] Vanessa: And so here's the gap.
[5:03] Vanessa: This is the problem you wanna solve, right?
[5:04] Vanessa: Most small businesses can't afford big insurance and you have the solution.
[5:08] Vanessa: And your role, you aren't a salesperson, you're a benefits consultant solving their number one hiring problem, right?
[5:13] Vanessa: So right off the bat, you're gonna position, think about positioning yourself as a problem solver and the giver, not someone who's asking for something, right?
[5:23] Vanessa: If you approach everything as delivery, as giving, it's a better tone.

Done-For-You Email Campaigns (50+ Niches + Research + Language)
[5:29] Vanessa: So your secret weapon is the done for you campaigns.
[5:31] Vanessa: You've got me and Brian, I like to, he hates when I do this math, but it's true, over 50 years of manpower experience in online, real-world internet marketing.
[5:44] Vanessa: And so when we write an email campaign, it's a blanket email campaign, and you can absolutely always go in and personalize it and customize it for your tone, but we hit 99 out of 100 of the hotspots.
[5:59] Vanessa: We use the tools that we've learned the hard way in that content.
[6:04] Vanessa: So using the done for you campaigns takes the heavy lifting off your shoulders.
[6:10] Vanessa: So we wanted to equip you.
[6:12] Vanessa: We've got over 50 multi-touch campaigns, and every campaign is niche-specific.
[6:19] Vanessa: So it's a targeted message to a specific industry already written for you.
[6:24] Vanessa: You can take it and spiff it up, tweak it up more if you want to, but they really are ready to go out of the box.
[6:31] Vanessa: So over 50 niche-specific templates, and what makes those campaigns special, targeting those specific niches, is every single one of those, we did research to speak their language.
[6:46] Vanessa: Right?
[6:46] Vanessa: The way you talk to a restaurant isn't the same way you talk to somebody selling solar, isn't the way you talk to a roofer, isn't the way you talk to a plumber, contractor, builder, real estate agent, insurance agent.
[6:58] Vanessa: So we took the time for every single campaign to meet the recipient where they live, instead of asking them to come into our house, okay?

3-Step Cold Outreach Strategy (List → Personalize → Follow Up)
[7:10] Vanessa: So the three-step cold outreach strategy.
[7:13] Vanessa: So you build your list of specific niches, so we've got the 50-plus niches that we think are a great target.
[7:20] Vanessa: We even narrowed it down to the hottest niches, and that's already in your Small Business Advantage membership site, targeting the hottest niches.
[7:27] Vanessa: We've had a training on why those are the hottest niches, so we've already done the targeting for you, okay?
[7:34] Vanessa: So then you personalize, use the niche specific templates.
[7:36] Vanessa: We've already done the personalization for you.
[7:39] Vanessa: You can take it further and absolutely encourage you to make sure that your merge fields off the lists we give you match up, right?
[7:48] Vanessa: So you are using, for example, if you're gonna reference a city that you're taking care of, make sure that the field in the list of data that we gave you, like it matches the city.
[7:59] Vanessa: So you're like, hey, I'm working with roofers in Atlanta.
[8:02] Vanessa: It doesn't say, we're working with roofers in 123 Main Street.
[8:06] Vanessa: So that kind of personalization, attention to detail is really gonna make you look better, right?
[8:13] Vanessa: It's hard to overcome errors like that after they go out.
[8:16] Vanessa: But yeah, so take the time to make sure that personalization is set up.
[8:21] Vanessa: And then the follow-up.
[8:22] Vanessa: Again, our done-for-use system, email campaigns are three to five touches for every niche.
[8:28] Vanessa: So the persistence is built in.
[8:31] Vanessa: I like to say, I'm going to email somebody until they tell me to stop, right?
[8:35] Vanessa: They either reply and say they don't want to talk to me.
[8:38] Vanessa: They opt out, or optimally they make an appointment with me, they buy a product, they fill out my lead capture form.
[8:49] Vanessa: I will email without stopping until I reach a goal, which is sales are an opt out, right?
[8:58] Vanessa: Let them let them take themselves out of the rotation don't ever give up on them.

Ideal Client Profile (Blue Collar + Service Industries + “Trifecta”)
[9:09] Vanessa: Okay so finding your ideal client and we're not going to go too deep into this because we have had a full training on this it's available to you in the members area but really generally speaking blue collar and service industries HVAC restaurants and landscaping these are industries that where business businesses depend on their employees their workers be that W2 or 1099 Be healthy and present in order to profit.
[9:35] Vanessa: Okay, the person who owns a HVAC company the person who owns a restaurant person who owns a landscaping company They are dead in the water if their workforce is out sick or waiting in a hospital Er, I'm sorry hospital waiting room doctor's office waiting room They're not making money so it benefits them to have a healthy workforce that isn't tied up in long wait lines.
[10:09] Vanessa: There's high turnover and they generally don't, they're not a big enough company, make enough money, etc. to offer full-scale benefits to these employees.
[10:19] Vanessa: So that's the trifecta, right? They want to recruit and retain high-quality employees.
[10:25] Vanessa: Their bread and butter is employees with boots on the ground doing the work so they want them healthy, happy and not waiting in lines and they don't want to pay for or they can't pay for high-end full-scale insurance.
[10:40] Vanessa: Does that make sense to everybody? Like this is how you identify your ideal client.
[10:45] Vanessa: We've identified niches that we recommend that we think fit this criteria but if you know of one that hits that those three points or two of those three points absolutely chase that, right?

Building Lists + SBA Lead Lists vs “Junk Lists” (Real-Time Data)
[10:58] Vanessa: And so the action plan is to build your own list using Google Maps, local directories.
[11:02] Vanessa: Don't buy junk lists.
[11:04] Vanessa: You can generate your own or of course, small business advantage.
[11:09] Vanessa: We give you leads every single day if you ask for them.
[11:12] Vanessa: And the way, just a quick recap reminder of how we generate the leads for you, the lead lists.
[11:18] Vanessa: We use real-time data.
[11:19] Vanessa: So, our tools and people go out to, in real time, the current publicly available information for a company.
[11:29] Vanessa: So, if you think about it, an HVAC company wants customers to call them and email them at a certain email address and phone number, so what they put out there is going to be the most current available.
[11:42] Vanessa: If you buy a static list from like Angie's list or something, one of those yellow pages type groups, et cetera, that information could be outdated.
[11:56] Vanessa: Might not be, might be great information.
[11:58] Vanessa: I'm not down poo pooing those services, but when you use small business advantage lead generation services, that is real time what the actual business has put out right then for this is the number I want people to call me at. This is the email I want to receive messages at.
[12:17] Vanessa: So that's what that's the difference between buying junk lists.

Data Import + Cleaning Lists (Email Validators + Spam Traps)
[12:23] Vanessa: Okay, so data import.
[12:23] Vanessa: So you've built your list of let's say 20 prospects or we've given it to you. So let's get ready to mail.
[12:28] Vanessa: So a very, very important step is to clean your This is a third-party service.
[12:34] Vanessa: Usually you may have a CRM that scrubs data when you import it.
[12:39] Vanessa: I don't know what tool you're using so I'm going to speak in generalities. We can deep dive if you want to pop in questions in the chat.
[12:46] Vanessa: We can talk about that. Email verifier services are everywhere.
[12:51] Vanessa: They range from incredibly expensive to very affordable and what they do is they take all of the send out a type of message. Then they monitor how that message is handled.
[13:06] Vanessa: Does that message go to a spam trap? Does that email bounce? Does that email get a complaint?
[13:14] Vanessa: Does that email, they put pixels on the email so they can see if the email is open and then that pixel fires.
[13:21] Vanessa: They know if that's an email address, an inbox that gets engaged with.
[13:28] Vanessa: Is everybody familiar with what a spam trap I learned about it a you know a handful of years ago, but I realized it is not common knowledge Okay, Steve doesn't know some great.
[13:43] Vanessa: So I'm 46 years old. Some of y ‘all are much younger than me.
[13:47] Vanessa: Some of y ‘all are older than me I won't say much older than me, but older than me.
[13:47] Vanessa: Um, I have an email address that is over 20 years old.
[13:53] Vanessa: The internet was invented when I was a teenager and I I got, you know, you get, emails were free and they were easy to get and people had a hundred, right?
[14:05] Vanessa: You could make any nonsense, panda, snuggler, one, two, three.
[14:11] Vanessa: Mine was netherrocks at hotmail.com, right?
[14:14] Vanessa: So we have all these old emails that, since everyone gets a unique email, they have all these used up mailboxes all over the universe, all over the globe, right?
[14:25] Vanessa: So, people stop using those emails, and after they go dormant for X amount of time, I don't know the parameters for that, but they go dormant, ISPs, like Google, Yahoo, Microsoft, et cetera, they identify that those emails are no longer in use, they deactivate them from the user, but they keep them active so that emails don't bounce, okay?
[14:50] Vanessa: But what happens is if that email, I haven't used it in 15 years, if someone sends an email to that address, it means they've gotten bad data, right?
[15:01] Vanessa: So Google looks at, or I guess Hotmail, looks at Nessarox.hotmail.com and says, oh, someone just sent this email, inbox a message, and Nessarox hasn't logged into this account in over a decade.
[15:16] Vanessa: Whoever sent this message is sending her spam.
[15:19] Vanessa: That is a spam trap.
[15:22] Vanessa: They identify any mail being sent to that address as being a spammer. It's terrible, right?
[15:30] Vanessa: Because you have no control over if an email address you've got, if it suddenly goes into a spam trap.
[15:37] Vanessa: So using the email validators to find those is huge because most ISPs, Google, Hotmail, Yahoo, etc., if you get one spam trap flag, it can hurt you, right?
[15:51] Vanessa: So cleaning your data is really, really important.
[15:54] Vanessa: It also catches like catch-alls, info, sales at, admin at, et cetera.
[16:03] Vanessa: And it doesn't necessarily flag them as don't use them, but it just like alerts you that of your list of say a thousand leads, a hundred of them are these catch-all emails.
[16:14] Vanessa: Then they also monitor soft bounce hard bounce invalid like that.
[16:19] Vanessa: That mailbox just doesn't even exist They monitor and should give you feedback on if the mailbox is full So not a dead email yet.
[16:29] Vanessa: Not a spam trap yet, but not being monitored cleansed and Probably not being used so you get all of that information back on your data and then you can choose which data from that clean list you use.
[16:43] Vanessa: You can become like the most extreme and only use the emails that came back as 100% valid, clean, active, good to go.
[16:53] Vanessa: Or you could also include things like maybe soft bounce or the catch all.
[16:58] Vanessa: So it's really up to you how risky, quote, risky you wanna keep your list.
[17:05] Vanessa: If you're just starting out with cold email, I highly recommend that you use only the most pristine addresses after you've cleaned any list.
[17:18] Vanessa: Haha guys cracking me up. Why'd you get rid of that email?
[17:18] Vanessa: Ness you still rock It's funny Brian who who knew me when the internet was invented still will jokingly call me Nessa rocks Because it was my user ID for every day when I was a teenager That's funny, I should have kept it I'm sad every day that I can't use that in my professional life.

Content Map + Using AI + Spam Trigger Checks
[17:40] Vanessa: Okay, so after you've got your list and you've got it loaded into whatever program you're using to send mass cold emails, right?
[17:46] Vanessa: We're gonna look at the content map.
[17:49] Vanessa: What are you gonna say? Obviously, we've talked about we've given you 50 plus email campaigns that you can use.
[17:57] Vanessa: It will not hurt my feelings if you use that as an inspirational starting point.
[18:01] Vanessa: It will not hurt my feelings if you put that into a chat GPT, a Claude, a Manus, a Gemini, and say, put this in my voice, or make this better.
[18:13] Vanessa: I do always recommend that if you are going to create your own content or spin content that you've already got, your final step should always be evaluate this content for spam traps, spam filters, spam triggers.
[18:27] Vanessa: Just to get that feedback, it'll tell you don't use that word, you've used too many exclamation points, you've used too many capital letters, here's how to make it better.
[18:37] Vanessa: So you can go right off the bat with what we've created, or you can customize it.

Email Methodology (Problem → Solution → Scarcity / Reminder)
[18:43] Vanessa: The methodology for the way we create emails is pretty much the same.
[18:48] Vanessa: Present a question or an idea.
[18:49] Vanessa: If you can solve a problem, you will make a customer.
[18:54] Vanessa: Pretty much, that's the nuts and bolts of it.
[18:57] Vanessa: So a soft touch with a question or an idea where you present and make a person aware of a problem that they've got.
[19:03] Vanessa: They probably already know the problem, but maybe they haven't articulated it.
[19:06] Vanessa: They're not dealing with it.
[19:08] Vanessa: They kind of gone, oh, that's too big of a problem.
[19:10] Vanessa: I can't handle it, but bringing it to the forefront, that's the soft touch.
[19:15] Vanessa: Okay, so you got your value add, which is a solution to that problem, right?
[19:22] Vanessa: And the bump is a reminder, follow-up.
[19:24] Vanessa: So it's a multi-touch system.
[19:28] Vanessa: So, inside an email, you want to present a problem, offer a solution, and then follow up with, how did I solve that solution?
[19:36] Vanessa: That's your second email in a three-touch.
[19:40] Vanessa: And then an email three, if you're only doing three, that's where you do the reminder, hey, this is where you can use more scarcity.
[19:46] Vanessa: Say I'm only working with one restaurant in Atlanta for an exclusive opportunity.
[19:56] Vanessa: If you don't take this, I'm going to your competitor.
[20:00] Vanessa: That kind of scarcity that you add in on the third.
[20:03] Vanessa: All of this is built in on the done for you campaigns, but this is the methodology if you are going to generate your own content.
[20:10] Vanessa: This is a winning formula for a three-step email.

Subject Lines + Open Rates (Personalization + Avoid Spammy Language)
[20:18] Vanessa: Okay, so the hook, subject lines.
[20:20] Vanessa: If you don't get past the subject line, you got nothing, right?
[20:23] Vanessa: Everybody talks about clicks, but the only way you can get a click is if somebody opens.
[20:27] Vanessa: So, a high open rate is really your number one goal.
[20:30] Vanessa: It's tough to really measure because internet service, not internet service providers, tools on the internet to help you send email want you to keep paying them.
[20:42] Vanessa: How do they make you keep paying them?
[20:43] Vanessa: They make you feel good even if you're not making money.
[20:48] Vanessa: So, if you send a hundred emails, it behooves the provider, the tool you're paying to tell that 99 people opened it.
[20:58] Vanessa: I'm not calling them all outright **** liars, but sometimes those numbers seem pretty fudged. So be aware of that.
[21:07] Vanessa: You do want high open rates, but it's not always the gospel, right?
[21:15] Vanessa: So good examples of subject lines that get open rates are questions about company names.
[21:19] Vanessa: See anything in that bracket?
[21:20] Vanessa: Imagine that that's a merge field, that's a So, question about Nessa Rox's publishing house, question about small business advantage course, question about Media Mash, question about clearly the business's name.
[21:39] Vanessa: When a business sees their own name in their subject line, it gets their attention.
[21:44] Vanessa: You can overuse that, so you can't make every subject line like that, but throwing in an powerful. It's a usually used great with like a one two punch.
[21:57] Vanessa: Hey, um, I haven't heard back about business names appointment, right?
[22:05] Vanessa: Retention idea for city.
[22:07] Vanessa: So not as personalized as the actual business name, or if you have a contact name using their first name, but city does at least give the vibe that you're not throwing a wide net sending a million emails that you you at least know who you're talking to, which is important to people.
[22:25] Vanessa: Bad examples are too general and spammy words and cheaper insurance or free money, like things that sound too good to be true, things that feel clickbaity, not great, and they tend to get ignored.
[22:42] Vanessa: They might not flag you for spam and hurt your domain reputation, so to speak, but if you aren't getting opens, it is hurting you nonetheless.

Value Pitch Formula + Industry-Specific Pain Points
[22:57] Vanessa: All right, so the value pitch, a winning formula, and this goes back to what we were talking about about the three touch emails, acknowledging a pain, identify the problem.
[23:06] Vanessa: This not only catches their attention and lets them know like, what are you even talking about?
[23:11] Vanessa: It lets them know that you know what you're talking about.
[23:13] Vanessa: If you are educated enough in the industry to understand what they're going through and you can relate to them, you're not just saying, hey, buy my stuff, buy my stuff, buy my stuff, you're saying, hey, man, I know that it's really tough hiring mechanics right now. Right?
[23:30] Vanessa: I can help you make high performing, great talented mechanics want to work for you.
[23:38] Vanessa: I can help you I can give you a benefits package that your competitors are offering.
[23:44] Vanessa: Right mechanics?
[23:45] Vanessa: Yeah, we know you can't give them, you know, the $1 ,000 a month health insurance, but nobody is.
[23:50] Vanessa: But what you can do is help them out with this and that's going to set you apart that's going to help you hire a good mechanic and that's going to keep them employed with you so that relating to them again meeting them where they live not inviting not trying to get them at your house right and then show the price zero dollar deductible flat rate no minimums like this is the product is incredible once you get their attention and they're willing to look at it I mean that's I mean you guys all
[24:24] Vanessa: And some key phrases to remember are, maybe they already do have insurance, right?
[24:29] Vanessa: But you can supplement your current plan, offer benefits for the first time, et cetera, et cetera.

Customization + Deep Personalization + Clicker Follow-Up
[24:36] Vanessa: And customization.
[24:37] Vanessa: So Icebreaker is mentioning something specific about their business.
[24:41] Vanessa: You can still automate this.
[24:43] Vanessa: You can still make this feel highly personal using the data that is included in the leads lists that you get through Small Business Advantage, right?
[24:55] Vanessa: So mention something specific, saw your new location in city, and adjust the pain point to their specific industry, which again, we've done for you with the 50 plus emails that we've crafted.
[25:07] Vanessa: But if you're going off on your own, on a new niche, like that's the trick.
[25:15] Vanessa: Make sure that the pain point is specific to them.
[25:17] Vanessa: What's hurting restaurants, maybe they don't have enough servers or hostesses or cooks, isn't the same for roofers, people who are willing to climb up on three-story buildings and hammer nails on asphalt for 12 hours a day.
[25:29] Vanessa: It's different.
[25:39] Vanessa: Deep personalization is if you want to take it further.
[25:39] Vanessa: You get a list of 1 ,000 names from our lead list service.
[25:44] Vanessa: You could absolutely plug that in.
[25:45] Vanessa: If you're playing the numbers just every single day, 1 ,000 emails, go, go, go, go, go.
[25:51] Vanessa: What you can do, and I know Tommy has talked about this a lot on our other calls, is take five minutes, right, before you send an email.
[26:01] Vanessa: You've got the website and the Facebook page right there on the lead list we gave you.
[26:05] Vanessa: Check them out so that you can write a one-off email to them, or maybe a Facebook message to them, or maybe a LinkedIn message to them that references something about them specifically because the more you can make this feel that you are not just Shotgun spray out into the like screaming into the void hoping that somebody pays attention to you the better Better your results are gonna be
[26:54] Vanessa: I get these spray and pray emails every single day for all the different companies and ventures I work with Brian on And the first thing I do when I open an email, some of them have gotten really good to start looking like they're vendors that I've worked with or they don't look like spam.
[27:00] Vanessa: Like somebody has taken this course and they've learned it and they got me, right?
[27:02] Vanessa: I've opened the email, I'm actively reading.
[27:02] Vanessa: The thing I do before I take it one step further and take more action on whatever they're talking about is I look and see if they know something specific about me personally, Vanessa, or the company?
[27:15] Vanessa: Are they referencing a previous email?
[27:16] Vanessa: Are they referencing something that has happened that is knowledge, public knowledge?
[27:20] Vanessa: I'm a tough, I'm a tough sell because I know how the sausage is made.
[27:26] Vanessa: And I have become cynical, but this really, this deep personalization step is powerful.
[27:36] Vanessa: And this is advanced like AP physics level stuff I'll tell you about, is if you're sending more generalized email and you're watching your reporting and you see that Johnny's Pizza opened an email from you, I'm looking at my reports for what happened yesterday and I see Johnny's Pizza open my email.
[28:00] Vanessa: I then look up Johnny's Pizza in my contact list.
[28:07] Vanessa: I see, I have their Facebook page.
[28:09] Vanessa: I have their LinkedIn page and I have their phone number.
[28:12] Vanessa: At the least, I'm gonna click on the link that takes me to their Facebook page and I'm gonna send that business a follow-up direct message.
[28:20] Vanessa: Hey, I see you got my email yesterday.
[28:25] Vanessa: Did you have any questions?
[28:29] Vanessa: Because that's not hypergeneralization, that is a personal message confirming that you know something specific about them, you know they got your email, and you know that they, you at least got their attention, they're interested in some, at some level, they're interested in what you had to say in your email, following up with a Facebook message, or LinkedIn message, or phone call, you can always, always you can phone, but I know, I mean, I don't like getting on the phone.
[28:55] Vanessa: But that is a powerful follow-up, but it is outside of email scope, and the call to action.

Call to Action Strategy (Sell the Appointment, Not the Product)
[29:07] Vanessa: So don't sell the product, sell the appointment.
[29:10] Vanessa: Just try to start a conversation, right?
[29:12] Vanessa: Sign up here for $39.95 and letting the sales page do the heavy lifting, but also asking for money.
[29:20] Vanessa: Like in your email, don't ask for money, right?
[29:24] Vanessa: You want to get them to the sales page, your agent affiliate link, right?
[29:28] Vanessa: But even on that page, we're not asking for money straight away.
[29:32] Vanessa: We just want their information.
[29:34] Vanessa: So are you open to a 10 minute chat?
[29:36] Vanessa: Because remember, anyone who fills out that form on the lead capture page is going to get a phone call, right?
[29:42] Vanessa: So don't sell the service, don't sell the product, set it up for a conversation.
[29:48] Vanessa: Now, once they fill out the lead capture page, they are offered the ability to complete their purchase right then and there.
[29:53] Vanessa: But again, you are offering solutions, you are giving value, you are solving problems, you're not asking for money, and it's even subtle on the sales page.
[30:02] Vanessa: Any questions about that, about how to close that call to action without asking for money?
[30:06] Vanessa: And if you want, you can have them set an appointment with you, if you wanna do the handholding closing, absolutely yes, make your call to action, an appointment setter.

Tracking Performance (Clicks vs Opens)
[30:15] Vanessa: I don't love reply to this email or give me a call as a call to action.
[30:20] Vanessa: I offer it as options, but I like to be able to measure efficacy on my emails.
[30:26] Vanessa: I want to know if they clicked. So if I want a phone call, click here to set up a call.
[30:33] Vanessa: If I want to make an appointment, click here to make an appointment.
[30:36] Vanessa: At least take them to another page so you know if they took action because a clicker is money, gold in your pocket.
[30:45] Vanessa: Might take some follow-up but you always talk to a clicker differently than you talk to an opener or a never opened.
[30:54] Vanessa: Does that make sense?
[30:55] Vanessa: Like think about it.
[30:56] Vanessa: If you had five people standing in front of you and you knew one of them had to got your email, read it, clicked it, and went to the page, or you had four folks who might have opened it, we can't really necessarily 100% trust those reports on Opens because those email providers maybe want you to think that you're getting great open rates, who would you want to talk to?
[31:19] Vanessa: If you could only talk to one person, you would talk to the click, right?
[31:22] Vanessa: So I definitely wanna know if they clicked, all right.

Testing Emails on Desktop + Mobile (Formatting + Readability)
[31:27] Vanessa: And testing, 60% of business owners check email on their phone.
[31:33] Vanessa: So anytime you are setting up an email with whatever tool you are using, I very highly, highly, highly recommend that you send yourself the email as a test, and then you look at it both on your PC, your desktop, Apple, Mac, whatever, on a full screen monitor and also on your phone.
[31:55] Vanessa: Because the way email looks matters.
[31:58] Vanessa: Is the subject line cut off?
[32:01] Vanessa: Is it all in caps?
[32:03] Vanessa: Does, on your phone, does it cut off a word that makes it look kind of like a cuss word, right?
[32:10] Vanessa: Visually, does it grab your attention?
[32:13] Vanessa: Do I see the company name?
[32:14] Vanessa: Do I see my first name?
[32:16] Vanessa: Do I see follow-up, last chance, am I seeing something in both the inbox on my phone and my desktop that either makes me unappealing or, can you hear me now?

Audio/Tech Issue (Bluetooth Disconnect)
[33:58] Vanessa: Yes, we can hear you now.
[34:00] Vanessa: Yeah, my Bluetooth headset had disconnected.
[34:02] Vanessa: All right.
[34:02] Vanessa: Sorry, I was really on a roll.
[34:05] Vanessa: What was the last thing you heard?
[34:07] Vanessa: It makes it look unappealing.
[34:10] Vanessa: Okay, so if your subject line has anything that makes it look unappealing, you don't want that.
[34:15] Vanessa: You want to grab their attention.
[34:16] Vanessa: You want to look appealing.
[34:18] Vanessa: You want to make them want to look more, right?

Avoiding “Wall of Text” + Visual Formatting Rules
[34:24] Vanessa: And then we talked about, okay, so not just the subject lines.
[34:27] Vanessa: Take it one step further.
[34:29] Vanessa: Open the email and do this on your desktop and on your phone.
[34:33] Vanessa: When you open up an email, have you ever gotten an email where you said you had 57 sentences back to back to back, no line breaks, no spacing, and you're just like, oh, this is a wall of text, and I'm absolutely not reading it.
[34:47] Vanessa: Like, I won't read it. Maybe I'll tell Jim and I on my Google Chrome to summarize it for him, but I'm not reading 57 sentences, right?
[34:57] Vanessa: All right, if you've got an email from me and I am betting you all have these, I can tell you right now what you see.
[35:05] Vanessa: Bullet point lists, something's in bold, shorter sentences with space in between and maybe if something's really important, it's gonna be highlighted.
[35:16] Vanessa: That is Signature Vanessa emails.
[35:21] Vanessa: And it works because people, they don't wanna be bothered, right?
[35:24] Vanessa: So get your point out, get it quick to the point so that you can communicate effectively.
[35:31] Vanessa: But also when someone opens that email, something jumps out at them.
[35:36] Vanessa: It needs to be visually stimulating just before their brain even puts the letters together to make it be a word, right?
[35:47] Vanessa: Yes, you get details, but try not to give too much.
[35:50] Vanessa: You absolutely can overwhelm with too much information.
[35:54] Vanessa: You're trying to start a relationship.
[35:56] Vanessa: Remember, we're talking about cold email.
[35:59] Vanessa: This is a first impression.
[36:01] Vanessa: You wanna look smart, informed, and you want to start a relationship.
[36:08] Vanessa: So big blocks of text, like a wall, break it up.
[36:11] Vanessa: It doesn't work.
[36:12] Vanessa: Make sure the subject line's not cut off.
[36:14] Vanessa: Keep it short.
[36:15] Vanessa: Do not use all capital letters.
[36:19] Vanessa: You can capitalize the first letter of every word.
[36:21] Vanessa: You can capitalize all the letters of one word.
[36:23] Vanessa: Do not scream at people with all caps Too many exclamation points that will not only turn people off it will trigger spam exclamation points overuse exclamation points are Kryptonite. All right. Any questions so far?

Domain Basics + Why Mass Sending from Free Email Fails
[36:40] Vanessa: All right, we're gonna keep rolling And so Maybe you've never sent an email out in your life Besides just communicating back and forth in your standard Gmail, Hotmail, AOL.com email address.
[36:57] Vanessa: If you were to say, right now today, I've got a list of a thousand email addresses and I want to send them all a message.
[37:04] Vanessa: And you went into your Hotmail and you copied all the email addresses and you pasted it in the To section.
[37:11] Vanessa: And then you wrote up an email and you just hit send from a free account.
[37:16] Vanessa: That's never sent a multi Touch or a big mass email It's a free Gmail account You don't know these people.
[37:24] Vanessa: There's no personalization What do you think Google's gonna do?
[37:29] Vanessa: Well, first of all those thousand people that if you put it in the to address all of their emails are public, right?
[37:36] Vanessa: Everybody sees everybody you sent it to.
[37:38] Vanessa: You might start a reply all chain.
[37:40] Vanessa: You're definitely gonna get hit with spam.
[37:42] Vanessa: This is not the way to do it, right?

Domain Warm-Up (Reputation Building + Tools)
[37:46] Vanessa: You have to warm up your domain.
[37:49] Vanessa: And what's a domain?
[37:50] Vanessa: A domain is a URL where you have set up a professional paid for email address, right?
[37:59] Vanessa: Vanessa at MediaMash.com.
[38:02] Vanessa: MediaMash is a real website.
[38:03] Vanessa: It is a domain.
[38:04] Vanessa: And Vanessa is an inbox in an email system that is hosted on that domain.
[38:13] Vanessa: It's not free Gmail. It is a professional email on a established domain.
[38:20] Vanessa: Okay, but here's the same problem.
[38:21] Vanessa: If you go out and buy a domain today, you know, bobsburgers.com, bob at bobsburgers.com, if he starts sending out, even if you So a thousand emails each to one person You've never seen an email before From this domain, right?
[38:43] Vanessa: So people they don't know you you got a whole bunch of emails going out On an email that on a domain that has no reputation you're a stranger you just be like walking into the chambers of commerce not knowing a single person at the party and just Bombarding people with your business card, but man the bad the bad the bad they're gonna be like get out of here We don't know you, we don't wanna talk to you.
[39:06] Vanessa: That's how Google and the ISPs look at someone who comes in cold and just shotgun blasts thousands of emails.
[39:14] Vanessa: They're like, we don't know you.
[39:17] Vanessa: We don't know if people trust what you're saying.
[39:19] Vanessa: We don't know if people wanna hear from you.
[39:21] Vanessa: You have no reputation with us.
[39:25] Vanessa: So warming up your domain is essentially just softly and gently sending a few emails and having people not complain.
[39:33] Vanessa: That's the best case is they just don't complain and then you go from 5 to 10 to 15 to 20, right?
[39:41] Vanessa: Every day a little bit more New people it is a very tedious process But what you're doing is you're letting Google see that you're not making people mad
[40:08] Vanessa: Google gmail Yahoo Microsoft they they have they are a successful internet service provider an email provider because they are trying to protect the people who use their email service from spam.
[40:14] Vanessa: Their job is to block you so that they keep their customers happy, to protect their customers.
[40:20] Vanessa: And also, deep dive, they make money off ads, they don't want email marketing to work for you.
[40:20] Vanessa: They want you to instead have to pay for ads because then you're paying Google and Microsoft and Yahoo for the ad space, right?
[40:27] Vanessa: So you got a lot working against you.
[40:29] Vanessa: So warming up your domain is key.
[40:33] Vanessa: There are services and tools and products, most of you are familiar with the small batch system, that provides domain warm-up for you.
[40:44] Vanessa: The best thing you can do is send emails to addresses that will open your emails, will click the links, will mark you as a safe sender, will save you as contact, because all of that activity is monitored and managed or monitored and evaluated by the ISPs, Internet Service Providers, to see if people like you, right?
[41:08] Vanessa: So there are solutions that can fast track this, but if you're doing it yourself, it just takes time.

Live Q&A: Platform Question (Office 365)
[41:20] Vanessa: Do the same rules apply to Office 365 from GoDaddy?
[41:25] Vanessa: Yes, Donald.
[41:25] Vanessa: All of these rules, facts, tips, tricks apply to every single type of email.
[41:33] Vanessa: No matter what platform you run it on, you have to prove yourself to not be a scammer, spammer, slammer, right? Okay.
[41:43] Vanessa: Like, so there's Office 365 from GoDaddy.
[41:47] Vanessa: There's Google Workspace account where you can run your email through that, everybody.
[41:53] Vanessa: Every single body, okay?

Follow-Up Strategy + Recycling Campaigns
[42:00] Vanessa: Fortunes and the follow-up.
[42:03] Vanessa: The biggest waste of time you could possibly do is get a list of 1 ,000 emails, start a new domain, write one email, send it to 1 ,000 people, sit back, kick your feet up on your desk, cross your hands behind your head and go, ha ha, wait for the money to roll in.
[42:19] Vanessa: Because again, you're building a relationship with folks, cold email, they don't know you, right?
[42:28] Vanessa: The first email might not even get opened, you might not catch their eye from the subject line.
[42:33] Vanessa: Best case they open it, well, you know, optimum, yes.
[42:35] Vanessa: Is it possible that they could buy something from you off one email where they've never heard of you before?
[42:40] Vanessa: Yes, it is absolutely possible, nothing's impossible.
[42:42] Vanessa: But really, what you're trying to do is build a rapport, get a flow going, get a relationship, because the first email might tickle their brain.
[42:54] Vanessa: They might see it in their subconscious as they're scrolling through.
[42:56] Vanessa: But the next day, there's a follow-up email.
[42:59] Vanessa: There's recognition, there's, oh yeah, I got it.
[43:02] Vanessa: And if they sort their email from sender, your name gets seen twice.
[43:06] Vanessa: Like, the second email matters, And then it is exponential as it follows up three to five touches is the minimum and that's just one campaign Don't ever think that one and done.
[43:21] Vanessa: Oh, I've got a five touch email campaign I sent it to one customer like okay. I've got this one contact.
[43:27] Vanessa: I sent them the five touch campaign They didn't buy I guess I'm out of luck.
[43:31] Vanessa: Oh Man, no, no, no, no, no, you can absolutely recycle wait a week Their brains have reset, what, men in black with a little flashy light?
[43:41] Vanessa: Do you remember an email that you got two weeks ago that you didn't take action on?
[43:48] Vanessa: No.
[43:49] Vanessa: Take that email campaign, switch up the subject lines, rinse and repeat, send it again.
[43:55] Vanessa: Send it again.
[43:56] Vanessa: Keep sending it until they buy or opt out.
[43:59] Vanessa: Let them take themselves out of rotation.
[44:03] Vanessa: Don't eliminate them.
[44:04] Vanessa: Let them decide when they don't want to hear from you anymore

Question: Campaign Stacking + Domain Scaling
[44:03] Vanessa: If you follow the day one five emails day two ten emails, etc And you keep following that and send the follow-up emails to the five cent, etc, etc It's that are at the same time
[44:04] Vanessa: So Kenneth is asking if you start a new campaign where you're sending to five people on day one Okay on day one, they get an email day two They also get an email, but if on day two you start the next five Then you're effectively sending 10 emails on day two right two sets of folks one getting the second email one getting the first It does stack Kenneth.
[44:38] Vanessa: What I would recommend is On a five touch email campaign if you are doing this yourself and you're not using a warm-up service, etc on on a Monday on the domain that you're starting with you have a five touch campaign set up add Start with ten people.
[44:56] Vanessa: Let them run the full ten days on that sender address
[45:11] Vanessa: If you've got another domain, another email address separate that you were also wanting to warm up, set up that same five-day campaign, send it to another ten people from that other address.
[45:11] Vanessa: That way you're warming up ten, no, you're warming up two domains and sending twenty emails at the same time.
[45:21] Vanessa: Do you understand what I'm saying? Multiple domains is how you scale.
[45:26] Vanessa: Now, this is only for cold emails.
[45:29] Vanessa: As people click, buy, engage, etc., they go to a warm list.
[45:35] Vanessa: After your domain is warmed up and you've established a warm list of clickers, then you can email 20, 30, 40 at a time from that same address because you know that those recipients have engaged and are now warm.
[45:52] Vanessa: Does that make sense?
[45:54] Vanessa: So, you're right, Kenneth, you don't want to exponentially build up by starting five touch campaigns every single day, by adding five to 10 new people every single day, exponentially you're going to hit a thousand pretty quick and that can burn you.
[46:09] Vanessa: All right, any further questions on that?
[46:12] Vanessa: On the multi-touch?
[46:17] Vanessa: I do like a five touch campaign because it's set it and forget it.
[46:21] Vanessa: I can do all my setup on Monday and let it run for the week or even set it up on Friday So it kicks it on Monday and then I don't have to even think about it except monitoring my opens and clicks

Compliance + CAN-SPAM Requirements
[46:36] Vanessa: All right Landmines like what should you not do?
[46:36] Vanessa: Include physical address Unsubscribe link and can spam you have to stay compliant.
[46:42] Vanessa: So what you should not do is not Include that information.
[46:47] Vanessa: I made that way too complicated landmines to avoid make sure you're compliant
[46:47] Vanessa: Any Email tool that's worth its salt is going to force you to provide information including physical address and force you to use an unsubscribed link.
[47:05] Vanessa: This will keep you compliant with the US can spam law.
[47:09] Vanessa: You are absolutely allowed to email contacts that you don't know that have not opted like opted in legally in the US.
[47:18] Vanessa: You legally have to stop emailing them if they tell you to stop that's can spam and you have to not misrepresent yourself you can't say that you are someone you are not or that you are somewhere where you are not so you need a real physical address and a functional unsubscribe link that you respect right
[47:51] Vanessa: Don't not people back in if they don't want to be opted back in don't take that and put it into another a different provider that they haven't opted out of and email them again.
[47:56] Vanessa: The government if it comes down they're going to figure out that you were starting the system.

Question: Warming Up Multiple Inboxes on One Domain
[47:56] Vanessa: If I have three emails on one domain do I need to warm up all three emails or does warming up one warm up the whole domain?
[48:05] Vanessa: Sheldon. Great question.
[48:05] Vanessa: A domain gets warmed up regardless of the actual individual inboxes, but it can't hurt to be gentle with each new address, okay?
[48:18] Vanessa: So if you are adding additional addresses to a single domain, those additional addresses will benefit from the history of the domain overall.
[48:30] Vanessa: But just having a warmed up domain, adding in a new email address and then dropping hundreds and hundreds and hundreds of emails on the new address, still risky.
[48:38] Vanessa: So just tread lightly, but it's a great question

Question: Physical Address Concerns (Home Address Alternatives)
[48:38] Vanessa: What if you don't have a business address and don't want to use your home address Kenneth?
[48:46] Vanessa: So you're saying on the physical location if you don't have a business address If you don't want to use your home address, and I'm not saying like street address you can say, you know Smyrna, Georgia Atlanta, Georgia, etc.
[48:56] Vanessa: You can go so far as to rent a virtual office address and and then you know for like 20 bucks a month you can get a virtual office address

Troubleshooting: Clicks but No Conversions
[49:15] Vanessa: I'm stumped. I've sent 1 ,500 emails in the construction and trades industry using the five email sequence over several weeks.
[49:15] Vanessa: I'm getting up to 12% open rates and 10% click rates, zero response, not one sign up so far.
[49:25] Vanessa: Okay, so Thomas, that's a great point.
[49:25] Vanessa: Are you following up in non-email ways?
[49:30] Vanessa: And are you treating those clicks with a different email campaign follow-up?
[49:39] Vanessa: This is higher level than just getting started with cold email, but I will say we talked about this a lot.
[49:45] Vanessa: How you talk to clickers matter.
[49:47] Vanessa: If they click but didn't buy, talk to them differently.
[49:51] Vanessa: Follow up with them differently.
[49:53] Vanessa: Create a follow-up campaign, email, you can follow up with email, don't just send them the same campaign over and over again, you know they've already clicked.
[50:03] Vanessa: Hey, you went to my page, do you have questions? Can I get someone to help you? Do you want to set up a phone call? Et cetera, et cetera, et cetera.
[50:11] Vanessa: All you have to do is go here and put in your link, give us your name and phone number on the form, and someone will call you.
[50:19] Vanessa: Right, the way you talk to clickers, after they click, matters.
[50:24] Vanessa: So Thomas, that's my advice for you.
[50:26] Vanessa: And anybody else, you're sending cold email and you're getting clicks but not conversions, take the next step with those clicks.

Deliverability + Tone + “Give, Don’t Take”
[50:34] Vanessa: Oh wait, I didn't do all the landmines.
[50:36] Vanessa: Deliverability, don't send 500 emails on day one.
[50:39] Vanessa: We've talked about that ad nauseam.
[50:40] Vanessa: Warm up your domain slowly, right?
[50:42] Vanessa: Everybody's on board.
[50:43] Vanessa: Tone, don't sound corporate or robotic.
[50:47] Vanessa: Be personable.
[50:48] Vanessa: Be a helpful local partner, right?
[50:51] Vanessa: Again, this all goes back to give, give, give, don't take.
[50:54] Vanessa: Don't ask for money, give a solution.
[50:57] Vanessa: Give, give a solution.

24-Hour Launch Plan (Niche → Prospects → Templates → Send)
[51:01] Vanessa: And your 24 hour launch plan, action oriented blueprint for success.
[51:06] Vanessa: So what are we gonna do?
[51:08] Vanessa: Do you have a niche yet?
[51:09] Vanessa: Do you know who you want to talk to?
[51:12] Vanessa: Start slow so that you can measure the results and make adjustments.
[51:17] Vanessa: If you try to do 10 or 15 niches all at once, you're gonna get overwhelmed.
[51:22] Vanessa: That's a whole lot of domains to manage.
[51:24] Vanessa: It's a whole lot of email addresses to check.
[51:26] Vanessa: It's a whole lot of tonality to manage.
[51:29] Vanessa: Pick one, focus until you learn, and when you feel comfortable, then we can scale.
[51:34] Vanessa: Hour two, find 20 prospects.
[51:36] Vanessa: Easy peasy, you've got the lead list tool from me.
[51:39] Vanessa: Ask for a list in the niche that you picked in hour one.
[51:42] Vanessa: Hour three, prepare your templates.
[51:44] Vanessa: Get the done for you campaigns ready for the niche you've chosen, make sure they're loaded up into your email tool, whichever you choose, personalize it to your tone, if you choose, and load up your lead list to personalize with merge fields as much as possible.
[52:00] Vanessa: Hour four, send the emails.
[52:02] Vanessa: It really shouldn't take you four hours.
[52:05] Vanessa: But that's the bop, bop, bop points that they made.
[52:08] Vanessa: Is that, does everybody see how easy it is really to start?
[52:12] Vanessa: And that 20 emails today on a five touch sequence we'll warm up a brand new email address if you started it today.
[52:19] Vanessa: I'm guessing most of you already have a domain and email, so you're not really starting from zero.
[52:24] Vanessa: If you have an established email address, 50 to 100 to start off today is absolutely fine.

Clicker Follow-Up Sequences (Not Yet in Course)
[52:30] Vanessa: Do we have suggested emails to follow up with clickers?
[52:32] Vanessa: No, Kenneth, I have not created those.
[52:34] Vanessa: The emails that I have generated and provided in the Small Business Advantage are cold email lead generation, right?
[52:41] Vanessa: We can definitely look into clicker follow-up sequences, But that is not something that has been Like mass produced and published in the in the course yet it would yeah Talking it through yeah, I can see Awesome.
[52:56] Vanessa: I mean, honestly, I've had huge success with my Facebook LinkedIn follow-up and phone call follow-up if somebody clicked and I and I want that business I call them and I know lots of folks don't want to call so a one-off email it just as simple as hey, I saw you went to my Illusional site talk about the side a little bit. Do you have any questions or anything? I can do you want to set up a phone call?
[53:19] Vanessa: Just honestly, it's just every little step To build that relationship is what we're looking for

Closing the Presentation + Opening Floor for Questions
[53:19] Vanessa: All right, so that's my formal presentation on the basics of cold email marketing and using it to generate leads for Illusional and We're about at an at our hour.
[53:37] Vanessa: I've answered questions along the way and really nobody I didn't see any off-topic question.
[53:43] Vanessa: So if you've got something now that you were waiting to ask, please ask me now.
[53:43] Vanessa: And if I missed a question, let me hear it.

Facebook/LinkedIn Clicker Follow-Up + Background Experience (Quantum Chat)
[53:54] Vanessa: I like the method of following up with the clickers on Facebook and LinkedIn.
[53:57] Vanessa: Thank you, Sheldon. I'm very proud of it.
[54:01] Vanessa: It feels like a decade ago, but before AI was doing bots on Facebook or like on websites where everything was just made up on the spot by AI, we, Brian and I had a product where it was called Quantum Chat, where you had to pre-program in a call and response on Facebook for businesses that if someone came into Messenger and sent a message, then we had authored and built the functionality of if they said this, then tell them this, if they said this, tell them this, and make it a menu, et cetera, et cetera, et cetera.
[54:40] Vanessa: So, I am very, very familiar with how businesses use Facebook Messenger.
[54:48] Vanessa: And what I learned from that incredibly successful endeavor, until AI really put us out of business, is that businesses don't get a lot of traffic in their Facebook Messenger inbox.
[55:03] Vanessa: Okay?
[55:03] Vanessa: Facebook Messenger inboxes also send notifications to the business owner in their personal notifications.
[55:09] Vanessa: Hot tip.
[55:11] Vanessa: If you're a page owner and you get a comment on your page, I'm sorry, not a comment, a message to your page, it comes to your personal messenger inbox.
[55:20] Vanessa: It is an incredibly underused, underappreciated trick.
[55:30] Vanessa: It's manual, but it's valuable. All right, any other questions?

Manual Outreach Limits + VA Workflow
[55:36] Vanessa: And you know what I mean when I that right like so on the lead list there's a link to the Facebook page and then there's a blue button send message on the Facebook page and you just type them a message and you can copy and paste hey I saw you're on my I know you I think you saw my email yesterday are there any questions I can answer for you and how how I can help your business with the telehealth solution right
[56:11] Vanessa: Facebook will slap your knuckles with a ruler if you mass like just copy copyface, copyface, copyface, copyface, and send like 100 direct messages to Facebook pages.
[56:18] Vanessa: So it's a powerful tool, and as such, Facebook limits it. So be careful.
[56:18] Vanessa: Yeah, just don't send 100 per hour. That's exactly right, Sheldon. Exactamundo.
[56:23] Vanessa: But if you are sending 100 emails, you're probably not getting 100 clicks, right?
[56:29] Vanessa: So use this as a sniper laser targeted follow-up tool.
[56:37] Vanessa: And pro tip, this is something a VA could do for you for very little money.
[56:42] Vanessa: They monitor your email clicks, they see who's clicked, they go cross-reference the link to the Facebook page.
[56:50] Vanessa: Shoot, they could even just search it on Facebook, but it's easier if you have the link, which we give you.
[56:54] Vanessa: And they have a template of messages.
[56:58] Vanessa: You teach them to figure out the business owner's name. Maybe you don't have that.
[57:03] Vanessa: Maybe you say, hey, go to their website, spend five minutes doing the deep recon. We talked about that at the top of the call, right? Spend that five minutes.
[57:11] Vanessa: Maybe you only do that for the people who click, right? And your VA goes, does the research.
[57:16] Vanessa: She can update the contact record in your CRM, so now you know the business owner's first name.
[57:23] Vanessa: Send the Facebook message personalized, hey John, hey Brian, hey Vanessa, and send the message.
[57:31] Vanessa: Then what's your call to action? Do you want to set up a phone call?
[57:34] Vanessa: Do you have any questions?
[57:36] Vanessa: And then you know they can manage they could monitor your Facebook responses or you could and then you know take the conversation from Facebook to a phone call or direct them in that Facebook conversation to the lead capture page and just say hey give us your name and phone number right here this authorizes us to give you a call we can answer any questions we'll call you within 10 minutes. Boom.
[57:57] Vanessa: You still you still don't have to talk to anybody but It feels personal and you get them on the phone and you let the Illusional sales team close the deal.

Final Wrap-Up + Next Training Poll + Support Channels
[58:08] Vanessa: All right, well, I think we've got everything answered, everything covered.
[58:14] Vanessa: If I've missed you, you got a follow-up, a clarifying question, give me a Q, Q, Q.
[58:24] Vanessa: So a lot of folks here, I'm sure you've got the small batch system, which is a course and service provided by Brian.
[58:29] Vanessa: If you are interested in email, cold email marketing support, like what I've talked about today, this is not a pitch.
[58:41] Vanessa: I'm giving you a solution. Small business advantage members can join small batch systems.
[58:49] Vanessa: We waive the course fee. There is a monthly done-for-you expense because everything's done for you, and that's a hard cost.
[58:57] Vanessa: But if you are interested in that, please send me a ticket.
[59:00] Vanessa: I can get you information Not a pitch, but if you don't know what you're doing with cold email small batch, it's the course I put together it's the services I Designed right and I built it and designed it based on doing it for Brian for 23 years.
[59:18] Vanessa: So He thinks it's pretty good. That's what I do for him every day.
[59:25] Vanessa: Oh Thank you so much, Sheldon.
[59:26] Vanessa: And thank you everybody for all of your interactivity.
[59:30] Vanessa: Great questions make for great training.
[59:32] Vanessa: You helped me identify what you want to know, what you need to know, what I've missed, what I've skipped over, what I didn't cover in depth enough.
[59:43] Vanessa: So thank you so much.
[59:45] Vanessa: You are what make these trainings so valuable.
[59:47] Vanessa: So I appreciate you coming live.
[59:49] Vanessa: I know not everybody can and some folks have to catch it on the replay.
[59:52] Vanessa: I totally get it.
[59:53] Vanessa: But I really appreciate y ‘all taking the time an hour or so out of your week to be here with me I hope it brings you more value. It does it helps me be a better teacher.
[1:00:05] Vanessa: So I really appreciate you we're gonna get this recording up and published in the members area and The poll for what we talk about next week is still up
[1:00:23] Vanessa: So if you want to have your voice be heard, tell me what you want me to teach you I'm going straight off that poll list.
[1:00:30] Vanessa: Whatever has the next most votes, I'll start preparing the training probably on Monday.
[1:00:35] Vanessa: So vote earlier so that I see what the demand is.
[1:00:35] Vanessa: And if there's something you want to learn that's not listed as an existing option to vote on, I have the poll open so you can type in what you wanna know if it's not already listed.
[1:00:49] Vanessa: Thanks, Kat, that makes me happy.
[1:00:52] Vanessa: I'm glad everybody enjoyed their time and that you all found it valuable.
[1:00:56] Vanessa: Hit us up in the Facebook group if you have questions.
[1:00:59] Vanessa: As always, getsupport.fizz.
[1:01:00] Vanessa: Nikki, thank you for your time helping me in the background today.
[1:01:04] Vanessa: Hope everybody has a great, great rest of your week, and we'll see you next Thursday.
[1:01:09] Vanessa: Thanks, everybody.